Tech
How China Became KFC’s Most Important Market
KFC, with 29,000 stores and 800,000 employees globally, is one of the world’s most extensive fast-food chains, opening a new location every three and a half hours. While it originated in Salt Lake City in 1952, its rapid expansion is now significantly fueled by its presence in China, opening its 10,000th store in comparison to its over 4,300 locations in the United States. KFC China, operated by Yum China, has adapted its menu to include local favorites and has embraced digital ordering and delivery. Despite its success, KFC China has faced challenges like food safety scandals and the economic impacts of Covid. In 2022, Yum China reported $7.2 billion in revenue from KFC, with plans to return $3 billion to shareholders over three years. CNBC got an exclusive interview with Yum China CEO Joey Wat at a KFC in Hangzhou, China to learn more.
Chapters:
00:00 – 2:19 Intro
2:20 – 5:39 Entering China
5:40 – 9:20 Yum China
9:21 – 13:47 Headwinds
Produced by: Shawn Baldwin
Edited by: Darren Geeter
Animation: Mallory Brangan
Supervising Producer: Jeniece Pettitt
Additional footage: Getty Images, Yum China
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How China Became KFC’s Most Important Market
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@user-vr3qs7sz7g
January 16, 2024 at 8:53 am
KFCs in Canada offer only boring fried chicken
@vsboy2577
January 16, 2024 at 8:53 am
Probably pays employees the minimum also
@user-wx9nt1fv9z
January 16, 2024 at 8:53 am
Korean fry chicken
@bonnie3718
January 16, 2024 at 8:53 am
Chinese love Western Food
@cicitony
January 16, 2024 at 8:53 am
THESE FASTFOOD RESTAURANTS FAILURE IN USA OWN MARKET BECAUSE AMERICAN THEMSELVES ARE VERY STUBORN ON THEIR EATING HABITS…
@2prize
January 16, 2024 at 8:53 am
07:25 shes cute ❤
@jimwuhan5336
January 16, 2024 at 8:53 am
All this explanations are bs, the simple answer is Chinese prefer chicken meat over beef, in the early years McDonald's just provided beef meal, people didn't like them as KFC chicken.
@r211ose6
January 16, 2024 at 8:53 am
疯狂星期四？
@shygorilla8082
January 16, 2024 at 8:53 am
KFC is screwed when Popeye's starts their expansion. KFC chicken is trash.
@2003dipfun
January 16, 2024 at 8:53 am
The most disgusting menu and app that spys on you🤢🤢🤢
@Neil00841
January 16, 2024 at 8:53 am
Wow. This is a marvelous case study for my dissertation ❤
@Cond0rrr
January 16, 2024 at 8:53 am
Omg… My heart goes out to all the chickens. May they rest in peace. 😭
@Marome23
January 16, 2024 at 8:53 am
When did people in China decide to eat junk food?
@averyjames4623
January 16, 2024 at 8:53 am
China probably stole the secret recipe, just like they do with everything else. Bet they substituted the chicken with dog😂
@boluo1364
January 16, 2024 at 8:53 am
then no China threat now?
@silvertongue3003
January 16, 2024 at 8:53 am
Fun fact, in China it’s called KFXi
@altustrucking292
January 16, 2024 at 8:53 am
I’ve tried kfc in china and taste way better than USA kfc
@user-yw6oi5tc3f
January 16, 2024 at 8:53 am
❤😂 The Chinese 🐔🍗 Love KFC because they know its about 90% real 🐔 Chicken…
@ricnyc2759
January 16, 2024 at 8:53 am
"Decouple"… Hey… Wait a sec
@ajreberjr
January 16, 2024 at 8:53 am
i was in Grenada and am now in Ghana … could not get Taco Bell .. . but can get KFC
@defaultname354
January 16, 2024 at 8:53 am
430m members in China, holy crap. Why does the West mistreat China? They certainly do not mistreat your fast food.
@zzz-le5vd
January 16, 2024 at 8:53 am
视频中关于咖啡的论述是有错误的，位于城市CBD的中国白领消费群体的咖啡消耗量可不止一年五杯咖啡，实际上很多人每天都喝，星巴克败北的原因是越来越差的口感味道以及名不副实的价格，现在中国年轻人更愿意选择本土的咖啡品牌：瑞幸，他的门店更多，覆盖各种商圈以及街头巷尾，价格更实惠，品种更多更新奇，在中国这边日新月异的市场要获得成功，必须拥有抓住机遇的能力，更多外来品牌满足于已有的成绩，那么败北是必然的结果
@albertli3737
January 16, 2024 at 8:53 am
although they are both named as KFC, but they are actually totally different. KFC in China is much better.
@rvansteensel420
January 16, 2024 at 8:53 am
i didnt know they had black pipo there
@jackyvivid
January 16, 2024 at 8:53 am
Kahan gaye hippocrates 😅😅?
@youzhang9201
January 16, 2024 at 8:53 am
oh dear! Most of the Chinese living abroad start to miss KFC in China when they tried the American KFC for the first time…
@MZMA85
January 16, 2024 at 8:53 am
Wait isn't Obama Fried Chicken the Numba Wan fried chicken franchise in CCP land?
@donovancatuncan5481
January 16, 2024 at 8:53 am
2:38 Is that a mosquito feeding on her neck? It seems like I'm the only one watching this on a big tv and everyone is on their phones where the mosquito is too small to even notice.
@papa-dt1cv
January 16, 2024 at 8:53 am
Indonesia 9 piece Sgd13, Singapore 30++, China??
@Maximus-ke7cd
January 16, 2024 at 8:53 am
@0:40 The lady has a mosquito sitting and sucking on her neck
@duMaurier15
January 16, 2024 at 8:53 am
I would not trust KFC in China.. China is notorious for having fake food.. basically old meat flavoured with chemicals to taste like chicken. Please educate yourself.
@duMaurier15
January 16, 2024 at 8:53 am
Does CNBC not know about the Economic Crisis that is going on in China right now.. LOL. Mass layoffs in many industries and companies. I dont think too many people are going to be able to afford KFC in China this year..
@WindFireAllThatKindOfThing
January 16, 2024 at 8:53 am
Because younger generation Americans now have a bone-deep dislike of mega franchises, where they are still seen as a symbol of corporate success and modern development in other recently-developed nations.
They're embarrassing to Americans, but others don't have that sense of corny corporate excess
@jont2576
January 16, 2024 at 8:53 am
Kfc is seen as bourgeoisie food in China,as bourgeois as poor people food goes i guess…..being one of the first symbols of capitalism the mainland chinese are exposed to.
In rich developed markets, KFC is nothing more than finger licking ass on a stick.
@kamrenwalker
January 16, 2024 at 8:53 am
they need to bring back my nashville hot tenders 🙃 and my ex wants back the impossible chicken 🤧
@guangyifu7517
January 16, 2024 at 8:53 am
Let me tell you a fact: there are many KFC in Xinjiang
@leonardoofficial5750
January 16, 2024 at 8:53 am
Oh no, china should make their own brands
@ydnicgnaw5946
January 16, 2024 at 8:53 am
中国的kfc比国外的好吃多了
@liangma9601
January 16, 2024 at 8:53 am
说明你们是一个高度垄断的市场，没有竞争不需要任何创新
@BeatriceManlabao
January 16, 2024 at 8:53 am
Thats y amrica is afraid of china.😂😂😂 China is a Huge market not just for kfc but almost every american company need china market..