Soaring Prices Trigger The Return of ‘Shrinkflation’

Lawmakers, economists and CEOs are very focused on trying to tame rising inflation. But history suggests they might want to keep an eye on a related phenomenon that often escapes unnoticed: so-called “shrinkflation.” That’s when people pay the same price but for a slightly smaller product. Bloomberg’s Romaine Bostick reports on how the pandemic and soaring prices have triggered the return of “shrinkflation.”
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