Fashion
Velocity in Velvet by Sportmax for S/S 26, Milan Fashion Week | FashionTV | FTV
Feel the wind in velvet seams while watching the spring/summer 2026 show of Sportmax unveiled at Milan Fashion Week! On September 25, 2025, Sportmax, Max Mara’s kinetic sister, unfurled “Velocity in Velvet”, forty looks that blurred the line between sprint and seduction. A runway of polished aluminum reflected the models’ strides; overhead, strobes flickered like passing headlights. The collection is a love letter to the poetry of motion, where the brand’s sportswear DNA collides with couture’s whisper. Velvet tracksuits shimmered in midnight and petrol, their seams laser-cut into aerodynamic curves; satin bombers billowed like parachutes caught mid-descent, linings flashing neon safety orange. Micro-pleated skirts spun into kinetic spirals, each fold a captured gust; leather trench coats, butter-soft and razor-sharp, fell to mid-calf, belts cinched like seatbelts. Evening gowns in liquid lame cascaded into fishtail trains that pooled like spilled mercury, catching the strobes in a thousand silent flashes.
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