Never-Ending Journey by Etro for F/W 26-27, Milan Fashion Week

Step into the world of maximalist escapism and ultimate elegance in the fall/winter 2026-2027 Etro show unveiled at Milan Fashion Week! Creative Director Marco de Vincenzo presents Etro as a continuous cycle of reinvention, where textile instincts and an escapist spirit guide a journey that is “always different but always true to itself.” De Vincenzo likens the collection to a spectrum that stretches between two poles: a restrained, masculine opening and a final, maximalist explosion. The show began with a refreshing discipline, merging British-inspired military coats and tartan scarves with studded leather suits and heraldic-motif knits. As the narrative progressed, the Etro woman’s audacity took center stage, evolving from precision tailoring into a vibrant display of the brand’s iconic paisleys and stripes. The collection culminates in a “glam glory” designed for the boldest travelers. Exuberant furry coats, ruffled party dresses, and golden fringes create a high-impact finale that celebrates eclecticism and power. This season also marks a unique dialogue between femininity and function, contrasting velvet stiletto sandals and embroidered pouches with suede mules developed in collaboration with Birkenstock. For de Vincenzo, Etro remains a house built on escapism – a world where style knows no geographical boundaries, and the imagination serves as the ultimate destination.

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