Wooyoungmi: Saturation and Soul for S/S 27 | Paris Men Fashion Week

Enjoy the intersection of precise tailoring and cultural symbolism of the spring/summer 2027 show of Wooyoungmi, unveiled at Paris Fashion Week!

The collection is centered around “heung” – the Korean cultural concept of joy, spontaneity, and rhythm. Moving away from standard, rigid seasonal themes, the collection serves as a conscious proposal for a sentient, cross-cultural wardrobe that actively lifts the spirit.

Styled by Nicco Torelli, the runway expressed this joy of dressing through fluid, breezy, and effortlessly assembled silhouettes that seamlessly bridged menswear and womenswear, making for one of the brand’s strongest unisex outings to date.

The collection treats garments as living entities, utilizing intricate surface treatments across colorful fabrics and leathers to create a sun-faded, timeworn patina that mimics a lived-in wardrobe passed down through generations.

Lightness governs every layer: crisp madras checks in mint and butter yellow, cornflower-blue suit jackets, and powdery-pink boyish shorts evoke an immediate sense of seasonal escapism. Global cultural motifs are woven throughout, from diverse multi-cultural stripes on oversized tech-totes to spiritual check patterns integrated into louche loungewear and heat-shielding headbands.

Feathers – the universal symbol of weightlessness – emerge as experimental, sun-baked, crumple-dyed sheer coats and sudden, vibrant bursts of marabou trim. Join the ultimate FashionTV community!

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