Tech
How Visa Became The Most Popular Card In The U.S.
$6.7 trillion. That is how much Americans spent using their debit or credit cards in 2019. More than 60% of those purchases were made using cards from Visa, a company that has long dominated the payment card industry. As payment cards become more essential in our daily lives, Visa has quickly grown to become one of the most valuable companies in America. So how exactly does Visa make money and why does it dominate the payment card industry? Watch the video to find out.
Clarification: The 10% mentioned in the video at 11:45 refers to 10% of the average 2.2% of the swipe fee charged to merchants.
Americans are increasingly using plastic to spend their money, enabling Visa to grow its dominance in the credit and debit card space.
People in the U.S. spent $6.7 trillion through credit and debit cards in 2019, up 88% from 2009, according to a 2020 report by HSN Consultants. Of those transactions, more than 60% were made with Visa cards.
This has helped Visa grow into one of the world’s most valuable companies. As of Oct. 19, Visa has a market valuation of more than $491 billion. Its shares are also up more than 170% over the past five years.
However, some retailers argue that Visa’s success has come at the expense of merchants who rely on them to process payments. Some have even said the fees imposed by Visa are too high for businesses to survive.
“I know a lot of business owners and it saddens me because so many people have come to accept it as it is what it is,” Hub Convenience Stores CEO Jared Scheeler said. “These prices are so ridiculous. The amount we pay in swipe fees is so high that we have to do something about it, somebody has to do something about it.”
Swipe fees collected by Visa and Mastercard ballooned to $67.6 billion in 2019 from $25.6 billion in 2009, according to data from the National Retail Federation. The overall processing fees paid by U.S. merchants to accept all card payments jumped to $116.4 billion in 2019, up 88% since 2009.
“This is a central part of the problem with their dominance,” Merchants Payments Coalition executive committee member Doug Kantor said. “The exact way they were set up was to be this dominant price-setting entity and the fact that it’s gone on this long is a problem for everybody else in the economy.”
Visa declined to comment on this story.
To be sure, those in support of Visa argue the company is on the merchants’ side.
“Visa on some level is a victim of their own success in the sense that they’re so ubiquitous and so secure and so easy to use that people begin to take it for granted,” MoffettNathanson analyst Lisa Ellis said. “Visa’s business structure is very balanced and if anything is actually skewed, believe it or not, towards the merchants. They actually get the majority of their revenue from the banks and the ecosystem that’s supporting the merchants.”
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How Visa Became The Most Popular Card In The U.S.
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The auto industry is staring at a ‘perfect storm’ of slowing population growth, longer lasting cars, high prices, and new technology. These factors stand to put significant downward pressure on new car sales by 2040, according to analysts at Bain & Co.. The landscape could be far more competitive and prone to consolidation.
Chapters:
00:00 Introduction
00:46 Chapter 1: The reasons why
03:22 Chapter 2: Uncertainty
04:56 Chapter 3: Competitive U.S.
Reporter: Robert Ferris
Produced, shot, and edited by: Darren Geeter
Additional editing by: Carlos Waters
Animations: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images
Additional sources: Bain & Company, AutoForecast Solutions
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Why Analysts Say The Auto Industry Is Heading For Demographic Cliff
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Zhipu’s GLM 5.2 dropped last week and Silicon Valley noticed immediately. The Chinese open-source model is closing in on the American frontier on the benchmarks that matter most for agentic work. And it’s free to download, fine-tune, and run on your own servers. Developer adoption on OpenRouter is moving faster than DeepSeek did back in April.
This week we ask what it actually means for enterprises, for vertical AI companies, and for the infrastructure trade underneath all of it.
Box CEO Aaron Levie on how enterprises are thinking about model selection when capable open-source is in the mix. Harvey co-founder and president Gabe Pereyra on building specialized AI on top of open-source infrastructure. And Bernstein’s Stacey Rasgon on OpenAI’s new Jalapeño chip and what the race to cut inference costs means for Nvidia and Broadcom.
Chapters:
00:00 Introduction
1:02 Zhipu’s latest model, GLM 5.2
5:12 Gabe Pereyra, President and Co-Founder, Harvey
8:41 Aaron Levie, CEO, Box
36:31 Stacy Rasgon, Senior Analyst, Bernstein Research
Anchor and Columnist: Deirdre Bosa
Produced by: Jasmine Wu
Edited by: Andrew Evers
Senior Director of Video: Jeniece Pettitt
Additional Footage: Getty Images
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Z.AI And The Chinese Open Source Moment
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CNBC’s Seema Mody got an exclusive look inside GE Vernova’s largest gas turbine plant in Greenville, South Carolina offer fresh evidence that the AI boom is only getting started. Inside the factory, engineers are working side-by-side factory workers to speed up production of this complex machine. Two hundred workers were hired last year and three hundred more are expected to start working at this factory by end of year. Prices of gas turbines are surging more than 300% since 2023 as companies like XAI, Microsoft and OpenAI deploy turbines at their data centers powering AI.
Reporter: Seema Mody
Produced by: Jeffrey Kopp, Noah Broder
Edited by: Darren Geeter
Camera: Shawn Baldwin, David Soltis, Macklin Fishman
Senior Director of Video: Jeniece Pettitt
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How The AI Data Center Buildout Is Creating Boom For The Gas Turbine Industry
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Sports TV ratings and live rights fees are soaring, but professional leagues and broadcasters are facing a new battleground for young fans. Social platforms like TikTok and YouTube are claiming an increasing share of viewing hours among Generations Z and Alpha. Sports clips, highlights and creator content can introduce younger fans to professional sport, but how do the major players cash in?
Reporter: Lillian Rizzo
Produced & Edited by: Tasia Jensen
Camera: Natalie Rice
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images
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How TikTok And YouTube Are Reinventing Sports Viewership
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With a simple swipe motion in front of Meural, a high-tech art display, a person can swipe through Monet and Picasso pieces in their living room. Here’s a glance at how it works.
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Meural: High-Tech Display Bringing Monet, Picasso Into Your Living Room | CNBC Make It.
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