Tech
How Nike Turns Controversy Into Dollars
Nike caused an outcry after featuring Colin Kaepernick, an NFL free-agent and a controversial figure, in its 30th anniversary “Just Do It” campaign. But the ad didn’t appear to hurt Nike’s business — the brand instead saw a boost in online sales.
Athletic apparel and footwear brand Nike reignited a heated debate at the start of the National Football League regular season after the company featured free-agent Colin Kaepernick in its 30th anniversary “Just Do It” advertising campaign.
The former San Francisco 49ers quarterback started national anthem demonstrations in 2016 to protest racial injustice and police brutality. The anthem protests have become a major topic for debate, with some, including President Donald Trump, denouncing them as unpatriotic.
But the controversial ad didn’t appear to hurt Nike’s business. Although the company’s stock dropped after the ad’s debut, its online sales surged in the immediate aftermath.
Nike said in a statement that the “social justice issues that Colin and other professional athletes have raised deserve our attention and action. … We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities.”
Nike has a history of taking a stand on social issues in its advertisements, and it’s almost always resulted in a rise in sales.
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How Nike Turned The Colin Kaepernick Controversy Into Dollars | CNBC
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Chinese automakers have made over $100 billion in EV and battery investments abroad since 2019, according to Atlas Public Policy, far outpacing US firms. CNBC’s Robert Ferris has more on how the Asian country got here and why.
Chapter 1: What is happening – 01:18
Chapter 2: Why this matters – 03:05
Chapter 3: The future – 06:00
CREDITS:
Produced by: Robert Ferris
Shot and edited by:
Additional Editing: Darren Geeter
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, AP
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How China came to dominate the global EV factory boom
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Cisco buys tech startup AppDynamics one day before its IPO. Here’s what to expect next.
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Cisco Buys AppDynamics One Day Before Its IPO | Tech Bet | CNBC
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The AI race is shifting from who has the biggest model to who can run, control and deploy AI most effectively.
Perplexity CEO Aravind Srinivas joins to discuss the company’s new orchestrator model, why he’s building on open-source Chinese AI, and his argument that “token value per watt” may decide the next phase of competition.
Then, Benchmark general partner Peter Fenton and Ollama CEO Jeff Morgan discuss the rise of open models, why enterprises are increasingly running models they can download and control, and what Ollama’s growth says about where the AI ecosystem is heading.
Together, the conversations get at one big question: in AI’s next race, will the winners be defined less by model access and more by cost, control and compute?
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AI’s Next Race: Cost, Control, and Compute
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Federal Reserve Chairman Kevin Warsh is floating major revisions to the central bank’s approach to assets, productivity, data, inflation and public communications. To achieve this, Warsh has created 5 “task forces” while soliciting interest from individuals outside of the Fed. This presents an opportunity for a small unelected group to influence the broader U.S. economy and value of U.S. dollars circulating globally. CNBC’s Matt Peterson reports.
Credits
Reporter: Matt Peterson
Produced and Edited by: Carlos Waters
Camera by: Charlotte Morabito
Animation: Jason Reginato
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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Members of Congress are debating the future of AI regulation at a pivotal moment for the technology. In an effort to influence the next class of lawmakers, dueling super PACs backed by AI giants like OpenAI and Anthropic are pouring millions of dollars into the midterm elections. CNBC’s Emily Wilkins breaks it down.
CREDITS:
Reporter
Emily Wilkins
Produced by
Macklin Fishman
Additional Production
Karen James Sloan
Shot by
Mickey Todiwala, Fred Soffa
Edited by
Andrea Miller, Darren Geeter
Animation
Jason Reginato, Emily Park
Senior Managing Producer
Shawn Baldwin
Additional Footage
Getty Images
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