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Why Nike Is Struggling

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Nike is the world’s largest sportwear brand but the company is on a mission to regain its stride after a challenging year. A series of poor earnings reports over the past year eventually wiped out $28 billion from the company’s market cap and in June, the company experienced its worst trading day ever as a publicly traded company. Nike has blamed its performance on everything from macro challenges to remote employees, but analysts say it was part of a years-long series of strategic errors. During an effort to focus on direct-to-consumer sales through digital channels, analysts say the company has started to lack innovation and ceded market share to newer rivals like Hoka and On Running. Nike is now dealing with an excess of inventory from major sales slowdowns as consumers turn to newer styles from other brands. Now, all eyes are the company’s new CEO, 32-year Nike veteran Elliott Hill, to turn the sportswear giant around. Watch the video above to learn more.

Chapters:
00:00 – Intro
01:54 – Disruptor
03:36 – Digital World
08:11 – What’s next?

Produced by – Merritt Enright
Edited by – Andrea Miller, Darren Geeter
Additional Reporting – Sara Eisen, Gabrielle Fonrouge
Supervising Producer – Jeniece Pettitt
Animation by – Jason Reginato

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Why Nike Is Struggling

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Why Nvidia And Corning’s Fiber Deal Could Change The Game For The AI Boom

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Nvidia and Corning just announced a massive, multiyear deal to expand U.S. manufacturing for new optical fiber technology, likely to flip the script for AI data center efficiency. As a part of the partnership, Corning will build three new factories in North Carolina and Texas entirely devoted to products for Nvidia, creating 3,000 new jobs. And while the companies didn’t share many specifics, it’s likely the deal is worth tens of billions of dollars. This could be the big deal many analysts have been waiting for — the debut of a new technology called co-packaged optics. It could eventually mean Nvidia replaces the 5,000 copper cables, two miles worth, inside its rack-scale systems like Vera Rubin, with tiny glass fibers made by Corning, something that, until now, has never been accomplished at scale. Co-packaged optics would vastly reduce the energy needs of an AI data center, because glass is far more energy efficient than copper. CNBC’s Katie Tarasov explains what this deal could mean for the AI boom.

Produced and Shot by: Katie Tarasov
Edited by: Andrew Evers
Additional Camera: Magdalena Petrova, Marc Ganley
Senior Director of Video: Jeniece Pettitt
Additional Footage: Getty Images, Nvidia

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Corning And Nvidia Strike Massive AI Fiber Deal

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Which Chinese Carmaker Might Be First To Win In The U.S.

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Many US political leaders on both sides of the aisle have been scrambling to keep Chinese cars out of the United States. But some Chinese companies have already found a foothold in the US. One automaker, Zhejiang Geely Holding, often called simply Geely, has investments in Volvo, Polestar and British sports car maker Lotus. Volvo already owns a factory in South Carolina, which is currently underutilized, according to analysts who spoke with CNBC. All three brands also have a dealership network in the United States. Volvo’s CEO recently said he would be open to making Chinese branded cars in the Volvo factory if the company can navigate currently strict US laws. Geely leaders have expressed a desire to bring Chinese brands here. If it is able, it would be considerably ahead of much of its competition.

Produced by: Robert Ferris
Editing: Darren Geeter
Animations: Jason Reginato, Emily Parl
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images

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Which Chinese Carmaker Might Be First To Win In The U.S.

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Greg Abel Will Take The Stage From Warren Buffett At Berkshire Meeting

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Investors will be closely watching this year’s Berkshire Hathaway Annual Shareholders Meeting on Saturday as Greg Abel takes center stage as the company’s new leader. Abel, who took the baton from Warren Buffett in January, will host the annual gathering for the first time as CEO. The Oracle of Omaha will still be at the event but it’s Abel’s turn to shine. CNBC’s Yun Li reports on what investors are expecting from this year’s meeting and how the firm may shape up in the post-Buffett era.

Reporter: Yun Li
Produced, Shot and Edited by: Kaan Oguz
Managing Producer: Anuz Thapa
Production Support: CJ Haddad
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images

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Greg Abel Will Take The Stage From Warren Buffett At Berkshire Meeting

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Why the American EV dream is unraveling

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Automakers, battery makers and suppliers directed hundreds of billions of dollars into electric vehicle investments across the U.S. in recent years, and almost half of that had been planned for the South.

But companies have now canceled EV plans and some have faced write-downs.

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Why Investors Are Bullish On Neoclouds

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Investors are bullish on the emerging crop of companies known as neoclouds, which focus on AI-dedicated computing infrastructure, even as industry insiders warn it will take longer for these ventures to become profitable than markets currently expect. CNBC’s Tobias Burns reports on the enthusiasm for neoclouds and the concerns surrounding them.

Reporter: Tobias Burns
Produced by: Jeff Huang
Shot and Edited by: Kaan Oguz
Production Support: CJ Haddad
Managing Producer: Anuz Thapa
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images

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Why Investors Are Bullish On Neoclouds

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