Tech
How Amazon Changed Whole Foods, Five Years Later
Five years ago, Amazon bought Whole Foods for $13.7 billion. Since then, there’s been a lot of changes, including a new CEO starting Sept. 1. It added a palm-scanning payment option, hundreds of cameras and sensors to enable checkout-free shopping, and a “dark store” devoted entirely to online orders. We tried out the new high-tech shopping experience and take a look at how prices and product selection have changed since Amazon took over the specialty grocer in 2017.
Amazon has opened 60 new locations, including one “dark store” entirely devoted to filling online orders. Yet Whole Foods still controls just over 1% of the grocery market, according to research firm Numerator, compared with Walmart’s 19% and Kroger’s 9%.
Next week, Whole Foods gets a new CEO for the first time since its founding in 1980. Operating chief Jason Buechel steps into the lead role on Sept. 1, succeeding colorful, polarizing co-founder John Mackey, who was once described as a “right-wing hippie.”
“When you have the kind of culture clash that I imagined John Mackey and Amazon had, it’s really impressive that John stayed around in a leadership position as long as he did,” said Jason Goldberg, chief commerce strategy officer at advertising firm Publicis. “It surprised me.”
Buechel takes over at a pivotal time for Amazon, which is jumping deeper into the world of in-person retail, with a focus on groceries. Revenue at its physical stores climbed 12% in the second quarter, while online sales dropped. That marks a change from the prior few years, when Amazon’s physical stores lagged the overall retail business. Outside of the food business, Amazon recently shut 68 stores, including all Amazon Books, 4-star and Pop Up shops.
Watch the video above to find out the key differences in the Whole Foods of today from the company that Amazon acquired in 2017.
Chapters:
1:28 Evolution of “whole paycheck”
4:14 Private label and keeping it local
7:39 High-tech shopping
11:47 Grocery store vs. fulfillment center
13:49 Shifting footprint and future
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How Amazon Changed Whole Foods, Five Years Later
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Additional Footage Getty Images
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@trishabee2229
December 22, 2023 at 5:09 am
How big corporations ruin everything
@marisahokefazi2949
December 22, 2023 at 5:09 am
I like my constitutional right to privacy and therefore I don't really like shopping where there are cameras spying on my movements.
@johns3465
December 22, 2023 at 5:09 am
Don't bring it to California because shop lifting is legal
@ThatBearHasMoxie
December 22, 2023 at 5:09 am
Yes but the scanning option is only for US based stores. I'm in Canada and we don't get things like this.
@nenriu
December 22, 2023 at 5:09 am
interesting ..
@sambloomberg6154
December 22, 2023 at 5:09 am
Now whole food is trash
@jeremyarcus-goldberg9543
December 22, 2023 at 5:09 am
How do stores with Walk Out or the Loop handle theft?
@imustbefunatparties
December 22, 2023 at 5:09 am
I mean Amazon is changing the products, but Whole Foods was crap to it’s employees way before the Amazon deal.
@kingdomofgenevamapping
December 22, 2023 at 5:09 am
Glory to Amazon! We will be happy and prosperous under our Savior Jeff Bezos!
@Liz-in8lu
December 22, 2023 at 5:09 am
We don’t need more food stores. I have literally 10 within walking distance from me. Closing the bookstores is so heartbreaking.
@Liz-in8lu
December 22, 2023 at 5:09 am
This is so freaking dystopian. What if they change the size of the potato chips so the weight changes does that mess with their inventory? There’s no need to have 1 million cameras watching me while I grocery shop and make personal decisions.
@Liz-in8lu
December 22, 2023 at 5:09 am
Unfortunately, Amazon ruined Whole Foods
@mikahundin
December 22, 2023 at 5:09 am
Why does selling food have to be profitable? Food is necessary for life, sell basic healthy food for breakeven, not profit unless you roll all the profit back into the enterprise instead of investors and executives. Pay all employees $70,000-$150,000 per year dependent on cost of living in the area.
@andyt3343
December 22, 2023 at 5:09 am
0:33 Seth Godin called, he wants his glasses and style back.
@kilimanjaro3517
December 22, 2023 at 5:09 am
Not the same place anymore after Amazon bought them out. They can deploy all the technology in the world but the vibe is missing.
@Jayeverythinggood
December 22, 2023 at 5:09 am
Jesus is coming back soon is time to look for him while he can be seeked because there will be a day when people are gonna wish they could reach him and at that time it be too late and this palm thing its the beginning of what would be a mark that people are gonna need to buy and sell after God comes for his people, God doesn't want you to perish there's still time to look for him and repend and recognize jesus as our lord and savior and we will have eternal life, because this 🌎 is gonna soon be a wreck and those who stay here will wish they listen, he who has eyes open them and see around you, he who has ear listen because God is merciful and doesn't want anyone to perish he wants us to live forever with him, God bless you all
@JoeOutdoors
December 22, 2023 at 5:09 am
Since requiring a phone to tell me they are using the approval I gave I don't remember how long ago I have decided that the local Harding's can get the $150 a week I spend . . .
And I don't have to have a phone to get it delivered!!!!
@dr.aniasara7038
December 22, 2023 at 5:09 am
Huge change. They may as well call it AMAZON FOODS. It's not a good health food market.
@lkmrz1835
December 22, 2023 at 5:09 am
update this
@muxsinaabdullayeva5871
December 22, 2023 at 5:09 am
I want with contact whole foods campany owners, please write to me them numbers please , 🥺 because I am studying food technology it is my major
@lannguyen-pu1db
December 22, 2023 at 5:09 am
Amazon is far from customer friendly. Also the cooked by weight station now looks like reheated left over school food.
@mayaraalcantara1604
December 22, 2023 at 5:09 am
Showww
@eduardacristina8620
December 22, 2023 at 5:09 am
Muito interessante
@rozanmiguelpereira9561
December 22, 2023 at 5:09 am
Mudanças são necessárias
@eduardasantos8856
December 22, 2023 at 5:09 am
Muito bom
@augustogabriel5235
December 22, 2023 at 5:09 am
Muito bom