Tech
How Mercedes-Benz Is Losing Its Prestige Image
Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality, excellent engineering, and the bragging rights that its founder Carl Benz invented the first production automobile.
Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation’s aspirational vehicle’s mantle. Automakers have had to sink billions into new technologies and contend with a new crop of competitors in the critical Chinese market and around the world.
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How Mercedes-Benz Is Losing Its Prestige Image
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Chinese automakers have made over $100 billion in EV and battery investments abroad since 2019, according to Atlas Public Policy, far outpacing US firms. CNBC’s Robert Ferris has more on how the Asian country got here and why.
Chapter 1: What is happening – 01:18
Chapter 2: Why this matters – 03:05
Chapter 3: The future – 06:00
CREDITS:
Produced by: Robert Ferris
Shot and edited by:
Additional Editing: Darren Geeter
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, AP
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How China came to dominate the global EV factory boom
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Cisco buys tech startup AppDynamics one day before its IPO. Here’s what to expect next.
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Cisco Buys AppDynamics One Day Before Its IPO | Tech Bet | CNBC
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The AI race is shifting from who has the biggest model to who can run, control and deploy AI most effectively.
Perplexity CEO Aravind Srinivas joins to discuss the company’s new orchestrator model, why he’s building on open-source Chinese AI, and his argument that “token value per watt” may decide the next phase of competition.
Then, Benchmark general partner Peter Fenton and Ollama CEO Jeff Morgan discuss the rise of open models, why enterprises are increasingly running models they can download and control, and what Ollama’s growth says about where the AI ecosystem is heading.
Together, the conversations get at one big question: in AI’s next race, will the winners be defined less by model access and more by cost, control and compute?
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AI’s Next Race: Cost, Control, and Compute
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Federal Reserve Chairman Kevin Warsh is floating major revisions to the central bank’s approach to assets, productivity, data, inflation and public communications. To achieve this, Warsh has created 5 “task forces” while soliciting interest from individuals outside of the Fed. This presents an opportunity for a small unelected group to influence the broader U.S. economy and value of U.S. dollars circulating globally. CNBC’s Matt Peterson reports.
Credits
Reporter: Matt Peterson
Produced and Edited by: Carlos Waters
Camera by: Charlotte Morabito
Animation: Jason Reginato
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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Members of Congress are debating the future of AI regulation at a pivotal moment for the technology. In an effort to influence the next class of lawmakers, dueling super PACs backed by AI giants like OpenAI and Anthropic are pouring millions of dollars into the midterm elections. CNBC’s Emily Wilkins breaks it down.
CREDITS:
Reporter
Emily Wilkins
Produced by
Macklin Fishman
Additional Production
Karen James Sloan
Shot by
Mickey Todiwala, Fred Soffa
Edited by
Andrea Miller, Darren Geeter
Animation
Jason Reginato, Emily Park
Senior Managing Producer
Shawn Baldwin
Additional Footage
Getty Images
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@optick3554
December 26, 2023 at 3:24 pm
It is probably due to Americans liking those ugly bubble cars
@gardy4390
December 26, 2023 at 3:24 pm
I don't believe it.
@AnotherOak
December 26, 2023 at 3:24 pm
Mercedes benz. For Albanians and joy-riding thieves.
@raz7864
December 26, 2023 at 3:24 pm
As the cars get fancier, the more the technology the more things can go wrong
@Fatboy53
December 26, 2023 at 3:24 pm
Lexus buried Benz RIP
@user-sc1bu5sh6y
December 26, 2023 at 3:24 pm
Mercedes-Benz huh the peace sign Benz mango juice my father used to own this company Benz juice
@FOKSOFF
December 26, 2023 at 3:24 pm
Lost me at Audi has inspering designs. Yeah, right, an audi from 2006 looks exactky the same as an ausi from 2017. Cmon
@lonelylovely1176
December 26, 2023 at 3:24 pm
The thing is Benz is past, Tesla is the future
@SushadRasheed
December 26, 2023 at 3:24 pm
all there cars are high maintenace and money pit
common man middle class and upper middle class cant use there cars any more
@AllenHanPR
December 26, 2023 at 3:24 pm
Growing up my Mom bought a Mercedec Benz for the first time in 2004 E-320. It started breaking down within the first 6 months, because of a computer chip issue. I have always looked down on Mercedez Benz since then.
@Diabolica843
December 26, 2023 at 3:24 pm
Mercedes are for poor people who want to look rich
@MadQmike
December 26, 2023 at 3:24 pm
well if they stoped selling A & B and C class then it would not lose it
@nitinpatel1039
December 26, 2023 at 3:24 pm
Mercedes best car if g wagon and Maybach
@Roblas69
December 26, 2023 at 3:24 pm
Mercedes reliability is complete trash. That’s why they are losing customers
@aznesthirteen8168
December 26, 2023 at 3:24 pm
LMAO at " has reputation for superp build quality"
@brendangalios1961
December 26, 2023 at 3:24 pm
lol they definitely don't have prestige where I live. No one buys this crap here
@drgeek100
December 26, 2023 at 3:24 pm
when a hood rate can own a mercedes that's how it happens.
@TheAlphaZulu
December 26, 2023 at 3:24 pm
Why does this narrator keep randomly raising his voice for 1-2 seconds? It's really hard to watch this without thinking, "Why did he just do that? Just keep your voice calm and level" 1:46 is one example, he did it again at 9:53.
@keithgreenaway2690
December 26, 2023 at 3:24 pm
I bought my first Mercedes, a 300D in 1984. It was $32,000 new in the US at that time. The car was indestructible until I got hit by a driver who ran a stop sign. I was disappointed that the insurance totaled it and I got $7500 for it even though it had 240,000 miles. In the folowing 39 years I owned a 1987 300E, a 1988 300E, and a 1990 300CE. Folowed by a 1998 E320, a 2000E430, and a have 2001 E430 Sport. I still own my classic coupe 300CE and both E430's.
The $32,000 cost of the 1984 300D would be $93,000 in 2023 because of inflation. But a 2023 E300 starts at "only" $59,000. So there is $30,000 in quality missing. The newer cars are full of elctronics and techonlogy that breaks. Nothing broke on my old 300D. Those cars were built to last up to 1 million miles. Today, Mercedes is more like Toyota or Hyundai, built for the 3 year lease, after which all the problems come. My 2001 E430
Sport is 22 years old but looks better, has high quality leather, and a bulletproof V8 that is more reliable than any new MB. It isfast and handles like a sports car. It only has 97,000 miles on it so I have no plans of buying a new Mercedes.
@normalperson6304
December 26, 2023 at 3:24 pm
All the clinging ng. Wannabe rich, they are so classy that use benz cars to rob people..
@dawidczerniak5177
December 26, 2023 at 3:24 pm
I’ve bought a 2018 e222d … had a 2007 version before and need to admit built quality of w213 compared to w211 is like night and day. Been driving Mercedes for 10 years and I’m very disappointed