Business
The K-Pop Mogul Behind BTS Is Building the Next BTS in LA
The popularity of BTS has helped push Hybe to become the largest music company in South Korea. With the world’s biggest boy band on hiatus, Hybe founder and chairman Bang Si-Hyuk wants to replicate the formula that changed music-but with even more global appeal. In an exclusive interview with Bloomberg News’ Lucas Shaw and Sohee Kim at Hybe America’s headquarters in California, Bang shares his ideas on various topics including the partnership with Hybe America CEO Scooter Braun, the Latin American music market, the US market, the use of AI in music production, and the company’s five-year road map. (Korean with English subtitles.)
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Amos Hochstein, a former top energy advisor to President Joe Biden, says there’s a secret war going on in Iran. He says oil tankers are still being attacked in the Strait of Hormuz, but there’s been no reporting on it. He says President Donald Trump doesn’t have many good options left in Iran.
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Former White House Middle East Coordinator Brett McGurk tells Bloomberg This Weekend that the deadly attack on Riyadh’s international airport underscores the growing threat from Iran-backed Houthi militants, while hardline leadership in Tehran complicates efforts to negotiate an end to the broader regional conflict. Speaking with hosts David Gura and Christina Ruffini, McGurk discusses his new book, Brink, which recounts negotiations to free the October 7 hostages, and warns that the Trump administration’s Russian diesel agreement could undermine efforts to end the war in Ukraine.
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@BIBO-TATE
December 30, 2023 at 6:31 am
Why doesn't he break up BTS so he can focus only on his spoiled son, Jungkook? Damn, everything beautiful, songs, clips, promotions, and collaborations, was for Jungkook, while the others were completely neglected.
@HeleneIlina
December 30, 2023 at 6:31 am
2017년 방탄소년단을 정국 덕분에 알게 됐어요. 정말 평범한 멤버들을 목에 걸고 있다고 생각해요. 정국은 훌륭한 솔로 아티스트인데 그를 그룹으로 묶는 건 바보예요. 정국은 전혀 다른 레벨이에요. 자기만의 팬덤이 있어요. 회사에서 여러 그룹을 만들었지만 어느 그룹도 일반 대중의 관심을 끌지 못합니다.
@HeleneIlina
December 30, 2023 at 6:31 am
I noticed BTS in 2017 thanks to Jungkook. I believe that he carries absolutely mediocre members around his neck. Jungkook is an excellent solo artist and it’s stupid to limit him to a group. Jungkook is on a completely different level. He has his own fandom. The company has created many groups, but neither group is of interest to the general public
@nuzhatanchal7074
December 30, 2023 at 6:31 am
The way he said "I am not in a position to comment on their individual projects"… This is the reason why I love Bang pd!!
@franzitaduz
December 30, 2023 at 6:31 am
BTS was a human experience between these unique young men that started as underdogs and adoring fans through social media and CoVid. Bang provided a framework to develop the group, but it’s was saved by their decisions to continue when he told them to go home after his company almost failed. The boys supported Jimin’s debut despite his concern that his modern dance style wasn’t K-pop. Most important three men who were adults honored the wet nosed teenagers talent and nurtured them as all seven struggled to find their way. Once in a century, not to be repeated again, like the Beatles.
I feel he’s chosen a trap to sell JK’s debut to LA vultures who have nothing but no-talent coven members to sell and need fresh blood- literally. No collaborator before Usher was a true star, and now doing remix with Timberlake is an obvious “ protection money” technique as in Chicago shakedowns decades ago. The Seraphim girls are spiritually dark. Can’t end well……
@kk_kk413
December 30, 2023 at 6:31 am
정국은 솔로 안하면 너무 아쉬운 멤버… 2025년에 제대해도 20대.. 아직도 너무 창창하다
@Arrowdance
December 30, 2023 at 6:31 am
Dream Academy 2 coming soon.
@user-dt5tx4tq6x
December 30, 2023 at 6:31 am
BTS paved the way
@ft_ph
December 30, 2023 at 6:31 am
The interviewer is respectful. And now I understand why BTS was initially ‘scared’ of Bang Si-Hyuk. 😅
@Siiaa1297
December 30, 2023 at 6:31 am
"There will be no next BTS". PERIOD!!!!
@mambalife7037
December 30, 2023 at 6:31 am
There is no next BTS.
@valerietan3721
December 30, 2023 at 6:31 am
BTS is the best💜💜💜
@lcfbm
December 30, 2023 at 6:31 am
But there is only one BTS in this lifetime.💜💜💜💜💜💜💜
@rosarivera9964
December 30, 2023 at 6:31 am
Ja,ja,ja!!!!! Good Luck trying to duplicate perfection. BTS gave the world real, meaningful music in a time when music had turned vulgar. The essence of BTS is its members and they are 1 of a kind. Good luck again.
@juliuquij5526
December 30, 2023 at 6:31 am
Jongkoo esta para lo que esta corea y alrrededores tae es a nivel mundial ese a quien le pese
@marilynbergh3649
December 30, 2023 at 6:31 am
PD Bang is an intelligent man. He is a Big part of BTS success. He chose well.
@nevaminddd
December 30, 2023 at 6:31 am
Wow. No wonder JKs whole album sounds like knockoff Justin Bieber 😂 Scooter just gave Hybe all of Justins reject songs. They made a poor attempt at making JK a korean Justin Bieber. No one needed an english album from JK. Hybe should realize what makes music great is authencity. Each BTS members solo projects feel like them except JK. Its actually kind of embarrassing.
@user-se2uz9md8v
December 30, 2023 at 6:31 am
BANG PD님 I RESPECT ALL WHAT YOU'VE DONE. I THINK YOU ARE GENIUS!!!!! 👍👍👍👍👍👍👍👍👍👍👍👏👏👏👏👏👏👏👏👏👏👏👏💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜
@nativegrl77dances67
December 30, 2023 at 6:31 am
these guys don't learn …
@WilliamsAK07
December 30, 2023 at 6:31 am
I don't think, saying the next BTS is fair to new comers or any other group, it's just not fair and it's these social media people that do that. The projects that Hybe/Bang PD are working on, I don't think they have in mind, the next BTS, nor do they use that term. Just let all these new and existing groups be who they are without any "NEXT". It's frustrating when these social media people change their words to fit their story. Give these groups a break, give them a fair chance, nobody else is comparing them to BTS that I see except the social media people.
@DREAMSANDSOUL
December 30, 2023 at 6:31 am
I don't want to ring the alarm… but I hope that Bang Si-Hyuk is not getting too greedy… Growth for the sake of growth is unhealthy.
@reena5961
December 30, 2023 at 6:31 am
Just saw an article of the establishment of Hybe Latin America. Their global expansion is really shaping up! I agree about the decline of k-pop in southeast asia. I've noticed that local artists are able to sustain their standings in local charts.
@dimitis3422
December 30, 2023 at 6:31 am
I love this guy!! he broke country music barriers, he create BTS!!! end he prove music It is the tool to heal and unite the universe. in my book this guy is a genius. it is the music producer. ( Yoda )
@UserUser-yw2rn
December 30, 2023 at 6:31 am
И что плохого что Чонгук выпустил альбом на английском, шикарный альбом с прекрасным вокалом,а почему Гуки да потому что другие не потянули бы,это не так просто как вам кажеться,руководство знает ребят ,кто на что способен,зачем обижать хорошего парня,он не виноват что ну очень талантлив, терпи Гукки все наладится, ты всегда будешь для нас номер один❤❤❤❤❤❤❤❤
@isseyswardi4227
December 30, 2023 at 6:31 am
Bless our seven Tannies, the universe conspired to bless them
@isseyswardi4227
December 30, 2023 at 6:31 am
Respect Mr Bang with his great minds
@62army77
December 30, 2023 at 6:31 am
There is NO next BTS.
@ghostie7790
December 30, 2023 at 6:31 am
He is a buisness man and I respect his insight. He is an inspirational guy. Without his vision there wouldn't be BTS. BTS and Bang Si Hyuk met each other's energy and a masterpiece was born. I hope the korean history books talk about Bank Si Hyuk too.
@amelinha7171
December 30, 2023 at 6:31 am
Legenda em português 🙏 🇧🇷
@bottle8422
December 30, 2023 at 6:31 am
Is Bloomberg a Hater?? 😂
@lenamodelo9739
December 30, 2023 at 6:31 am
BTS is the only BTS, just like there will never be another Michael Jackson, Prince,
etc. They are all one of a kind extremely talented people who have worked very hard to get to where they are.
@denii7094
December 30, 2023 at 6:31 am
he never said anything about the "next BTS" (and it's not even something he would ever say)
please stop using fake clickbait for views and name dropping BTS in a video that doesn't even mention them. it is very disrespectful.
Bang SiHyuk is a genius and he deserves to have his name in the title of a video in which he speaks about the future of a huge company he built from the ground.
Bloomberg Television, do better. This is not it. 👎❌
@JaneSaidWhy
December 30, 2023 at 6:31 am
There is no next BTS.
@annaalbanese9392
December 30, 2023 at 6:31 am
There is and will only be 1 BTS. You would have to clone each member to make another BTS.
@TK_Strong
December 30, 2023 at 6:31 am
There will never be another BTS. Never.
@user-pr3if4wy6b
December 30, 2023 at 6:31 am
Я не знаю увидет ли Зозя, но очень уж хотелось бы услышать перевод на русский язык, интересно что отвечает Бан Ши Хог
@reanaa
December 30, 2023 at 6:31 am
In a previous interview someone asked Bang Si-Hyuk about the next BTS, and he said there would never be another BTS. That they are unique. Your headline to this video is extremely misleading. Almost, dare I say it…click bait?
@siarafi2119
December 30, 2023 at 6:31 am
I hate scooter due to stuff with taylor swift. I hope Jungkook n hybe own their records n get benifit
@kshafer6220
December 30, 2023 at 6:31 am
The 'next' BTS is BTS. The sooner the music industry figures out that they can't attain superstar success by copying or duplicating someone else's originality and creativity, the better.
@ruchiverma2637
December 30, 2023 at 6:31 am
Nothing, nothing can replace BTS, its our emotion, its our ❤
@_Susie_Q
December 30, 2023 at 6:31 am
There can never be a next BTS …. 💜
@denisepittas1856
December 30, 2023 at 6:31 am
There is only one and only BTS. There will never be another not in this life or any other. PERIOD