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How Apple’s iPhone Overtook Samsung As The Top Smartphone In The World

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Apple’s iPhone was first announced by Steve Jobs in January 2007. Today, research shows that the company has over 1.5 billion active users and controls 53 percent of the market share in the United States. The 2008 launch of the App Store was a pivotal turning moment for the company and now Apple has surpassed Samsung as the world’s leader of smartphones for the first time. CNBC explores how the iPhone became one of the best-selling products of all time.

Chapters:
01:10 Apple before the iPhone
03:29 Launching the iPhone
06:43 The turning point
08:48 What’s next

Produced, Shot and Edited by: Sydney Boyo
Animation: Christina Locopo
Supervising Producer: Jeniece Pettitt
Editorial Support: Magdalena Petrova, Kif Leswing
Additional Camera: Andrew Evers
Additional Footage: Getty Images, Apple
Published January 2024

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How Apple’s iPhone Overtook Samsung As The Top Smartphone In The World

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28 Comments

28 Comments

  1. @insideafrica8140

    January 28, 2024 at 8:59 am

    Well this video was irrelevant

  2. @krishnabasnet7352

    January 28, 2024 at 8:59 am

    Apple is better than Samsung.

  3. @raulacharya1552

    January 28, 2024 at 8:59 am

    ban huwaei and say how apple is top lil western media the scion of propaganda

  4. @correnegadagaming8417

    January 28, 2024 at 8:59 am

    I do not agree.

  5. @mattia830

    January 28, 2024 at 8:59 am

    How much did Apple pay/sponsor CNBC for this video?….just as Samsung is releasing the S24.
    Very Pathetic.

  6. @bequietdude

    January 28, 2024 at 8:59 am

    Most ugly flagship phone there is. I hope they reduce the bezel size in the future because it looks outdated

  7. @truthfulaudit2326

    January 28, 2024 at 8:59 am

    Samsung is actually taking over Apple. I personally went for Apple to Samsung and it's one of the best decisions that i have ever made

  8. @TakemuraGoro

    January 28, 2024 at 8:59 am

    Apple watch you. It's disgusting.

  9. @ivanmagana4096

    January 28, 2024 at 8:59 am

    Watching with my s24 ultra 😴

  10. @ivanmagana4096

    January 28, 2024 at 8:59 am

    S24ultra ❤

  11. @lawrencefearon6830

    January 28, 2024 at 8:59 am

    Wasn't hard to see how many things the iPhone could be. It literally replaced the CD!

  12. @pl4423

    January 28, 2024 at 8:59 am

    Samsung was the 1st company to give us front cut out cameras and Samsung is the leading phone in AI

  13. @jayzzz0116

    January 28, 2024 at 8:59 am

    Watching this on my GALAXY S22 😂😂😂👌

  14. @MrAresxy07

    January 28, 2024 at 8:59 am

    The main thing about Apple is its great marketing and deals with celebrities that make their fans to buy a iPhone some go the extra mile by saying "if you have an android you are poor" and so people buy the iPhone even Samsung home country can't stop this mindset since most Korean celebrities are using iPhone so their fans are buying too and to bully people with the blue vs green text message

  15. @Umuliuz

    January 28, 2024 at 8:59 am

    It has happened before (fingerprint sensors come to mind) that Samsung rushes out new tech, then Apple does it right a little later in the year. I remains to be seen if this also will hold true for AI-stuff, or if Samsung is truly ahead this time.

  16. @jeym663

    January 28, 2024 at 8:59 am

    It's just a promotion, Samsung is better💯%

  17. @robinrahul3355

    January 28, 2024 at 8:59 am

    Apple is just an overhyped phone with lots of PR…Samsung has a lot more functional performance and east to use phone in the like of s24.

  18. @haze_the_alchemist1123

    January 28, 2024 at 8:59 am

    VOTW TRUMP

  19. @I7470

    January 28, 2024 at 8:59 am

    Apple's after sales service is unbeatable. What samsung does when you visit their service center is to find something to reject warranty. At the same time apple employees immediately apologize that their product became defective and service the product. Is top notch customer care which other companies should learn from.

  20. @tzar2984

    January 28, 2024 at 8:59 am

    The title is a bit misleading.

  21. @gagank.634

    January 28, 2024 at 8:59 am

    S24 ultra is nothing in front of my phone 15pro max😂

  22. @MrOvchiyan

    January 28, 2024 at 8:59 am

    ,,the rise?,, 😂😂😂😂😂😂
    Of course lol

  23. @PokemonGo-jk4pi

    January 28, 2024 at 8:59 am

    The real reason for this overtaking is because of other android phone competitors like Google, Huawei, Xiaomi, Nothing, and OnePlus.

  24. @ADoggoWhoCommentsOnAnything

    January 28, 2024 at 8:59 am

    I’ve always had an iPhone for all my times having a smartphone, so I gotta admit I’m sticking with it unhinged by the tech competition lol

  25. @user-lr6hw4dq4t

    January 28, 2024 at 8:59 am

    The pie still dominate with androids, but lesser number of samsung might be due chinese brands

  26. @AveenB

    January 28, 2024 at 8:59 am

    Apple needs to play a bigger role in guiding and helping us in our daily lives. For instance the AI should hear me present at work and then help me improve it by including atomic but subtle habits….or tell me that I was a bit too rude or dramatic to my kids and then help me to meditate and reflect so that I can become a better parent…or if I’m in the doctors room and the AI warns me that the medication that the Doctor is recommending had an adverse side effect before and gives me some alternatives etc. If Apple can develop advanced AI that is subtle but highly intuitive based on shitloads of data prompting me to do things to improve my life it will be a real game changer.

  27. @aaronpingol1566

    January 28, 2024 at 8:59 am

    samsung is scamming us by selling us exynos on their flagship paying for the same price for an inferior product

  28. @soldierplays4616

    January 28, 2024 at 8:59 am

    It’s because of the it’s heavily moderated AppStore. Most if not all apps are optimized for iPhones compared to its android app counterparts. Then the software even though very basic compared to android. Hell I was on xs max and it ran great for 5+ year and just upgraded this year to 15 pro max

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Recode Executive Editor Kara Swisher: Talking Tech | Mad Money | CNBC

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Why Crypto Is Betting Big On AI Agents

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Reporter: Tanaya Macheel
Produced and Edited by: Jeff Huang
Animation: Jason Reginato, Emily Park
Managing Producer: Anuz Thapa
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images

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Why Crypto Is Betting Big On AI Agents

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Why Audi Is Pushing Three New SUVs

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Audi sales have struggled over the last several quarters in the US. The brand is challenged by tariffs, a shift away from EVs and vehicles that are neither selling well nor garnering the critical approval for which Audi had been known in the past. Competitors BMW and Mercedes-Benz are performing better overall. The brand has unveiled three new SUVs in the US this year. The three row, full-size SUV is the third SUV it has unveiled in 2026. This product offensive will give Audi the “youngest” SUV lineup in the US premium market, the company said. Analysts say this new lineup, along with other updates to other vehicles, can give the brand a boost. But some of Audi’s challenges are structural.

Produced, Shot and Edited by: Natalie Rice
Reporting by: Robert Ferris
Animation: Christina Locopo, Alisa Stern
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images, VW Group

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How Audi Is Trying To Claw Its Way Back From A 30% U.S. Sales Drop

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