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Why Tire Companies Love EVs

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The tire business can be a brutal one – low growth, low margins and extreme competition. Tire makers are at the mercy of ups and downs of raw material prices. About half of customers are largely indifferent to the brand of tires they buy. Price is the main differentiator. But industry analysts say the rise of EVs provides tire makers with the biggest growth opportunity they have seen in decades. AlixPartners estimates that tires on EVs can cost 20 percent more and require replacement 50 percent more frequently. Watch the video above to learn more.

Chapters:
00:00 – 01:16 Title card – Why tire companies love EVs
01:23 Chapter 1 – A tough business
03:37 Chapter 2 – EV revolution
09:31 Chapter 3 – The potential

Producer: Robert Ferris
Editor: Evan Lee Miller
Animation: Christina Locopo, Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional footage: Audi, Chevrolet, Continental, Ford Getty Images, GMC, Kia Michelin, Polestar, Porsche, Rivian, Tesla, Volkswagen

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Why Tire Companies Love EVs

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GDPR And Protecting Profits: CA Technologies CEO

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Michael Gregoire, CA Technologies CEO, discusses steps businesses can take to secure their software and data as companies …

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Apple’s Upcoming iPhone Face Recognition To Be Faster And More Secure Than Fingerprint Reader | CNBC

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Face detection on the iPhone 8 is said to be more secure than a fingerprint reader.
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Apple’s Upcoming iPhone Face Recognition To Be Faster And More Secure Than Fingerprint Reader | CNBC

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Popular Tech Themes At CES 2016 | CNBC

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Mark Jung, research VP of IoT & Wireless at Gartner, says virtual reality and driverless vehicle technologies are taking center stage at the 2016 Consumer Electronics Show.
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Popular Tech Themes At CES 2016 | CNBC

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Sony Pictures Hack Leaks Private Celebrity Info | Tech Bet | CNBC

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The Sony hack is worse than initially thought, as it has leaked personal information, including social security numbers of 47,000 celebrities, freelancers and Sony employees.
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White House Adds Wrinkle To Encryption Debate | Tech Bet | CNBC

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CNBC’s Courtney Reagan and Dynalink COO Larry Fishelson discuss reports that the White House won’t give public support for legislation requiring government access to encrypted data.
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