Nike and Adidas have long dominated the global sportswear market, but a Swiss sneaker company is quickly gaining ground. The brand On sells premium priced athletic wear and is most known for its trademark running sneakers with hollow pads in the sole. In its most recent quarter, the company reported net sales of $869 million, over 40% higher from the year prior. Meanwhile, Nike’s revenues have fallen 9% this year, compared to the same quarter last year. Nike still owns around 40% of global market share in athletic footwear, and On makes up a little under 3%, but that share has increased eightfold since 2019. Experts say On is now one of the biggest challengers in sportswear. But with Nike mounting a comeback and potential tariffs looming, can the Swiss brand maintain its edge? CNBC visited On’s headquarters in Zurich, Switzerland to get a behind-the-scenes look at the company and how its shoes are made.

Chapters:
0:00 Introduction
1:59 Chapter 1: The rise of On
5:25 Chapter 2: Taking on Nike
7:49 Chapter 3: Tariffs

Producer: Merritt Enright
Edited by: Andrea Miller
Graphics: Jason Reginato, Mithra Krishnan
Additional footage: Getty Images, On, Reuters, Nike

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How On Running Shoes Are Taking On Nike And Adidas

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The U.S. experienced 18 separate billion-dollar weather or climate disasters in 2022, costing a total of $165 billion in damages. The disasters were also deadly, causing at least 474 direct or indirect fatalities, according to the National Oceanic and Atmospheric Administration.

In the U.S., NOAA is in charge of tracking weather and disseminating forecasts. It’s a complicated job that begins with collecting billions of observations per day on metrics like temperature, wind speed and moisture. This information is then fed into powerful supercomputers that produce weather models that meteorologists use to come up with forecasts. But these models are not perfect.

As climate change intensifies extreme weather events, accurate weather forecasting is becoming more important than ever. It’s why a new generation of private companies have cropped up to provide paying customers with hyperlocal, hyperspecific weather forecasting and data. The weather forecasting services industry in the U.S. was estimated to be worth about $17.4 billion in 2023, according to IBISWorld.

CNBC spoke with two such companies, Boston-based Tomorrow.io and Alameda, California-based Saildrone, to learn how their technology can help improve weather forecasting for NOAA and others.

Chapters:
00:00 — Introduction
02:13 — Weather forecasting
07:39 — Tomorrow.io
10:53 — Saildrone
13:56 — Forecasting future

Produced, Shot and Edited by: Magdalena Petrova
Animation: Jason Reginato, Christina Locopo
Supervising Producer: Shawn Baldwin
Additional Footage: Saildrone, Tomorrow.io, Getty Images, U.S. Navy, NOAA
Additional Sources: Smithsonian Magazine, The Wall Street Journal, The New York Times

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The $17 Billion Industry Improving Weather Forecasting

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CNBC’s Seema Mody reports on the world’s largest bitcoin conference and Arthur Hayes, BitMEX CEO, discusses his outlook for the cryptocurrency. Included are CNBC’s Melissa Lee and the Fast Money traders, Pete Najarian, Tim Seymour, Dan Nathan and Guy Adami.
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Bitcoin To Hit $50,000 By Year-End: BitMEX CEO Arthur Hayes | CNBC

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Advances in battery and electric propulsion technology have enabled entirely new types of aircraft to take to the skies. Startups Joby and Archer are developing eVTOLs, electric vertical take-off and landing aircraft, with the vision of making flying taxis a reality. Watch the full video here: https://youtu.be/SIdc-BaD0T0

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Nashville, Tennessee, has become one of the fastest growing cities in the U.S. While known as the country musical capital of the world, the city has transformed into a major hub for businesses like Oracle and Amazon and professional NHL and NFL sports teams. Its quality of life and low cost of living have been major drivers for its growth as well. Yet, affordable housing and infrastructure have been some of its biggest challenges.

Chapters:
0:00 Introduction
1:23 Chapter 1. Music City
4:18 Chapter 2. Key industries
7:11 Chapter 3. Real estate boom
8:18 Chapter 4. Growing pains

Produced by: Natalie Rice
Edited by: Diana Costantino
Motion Designers: Erin Dean, Paul Philipps, Peter Kourkoumelis
Senior Managing Producer: Tala Hadavi
Correspondents: Carl Quintanilla, Andrea Day, Robert Frank, Diana Olick
Senior Executive Producer: Ray Parisi
Supervising Producers: Erica Posse, Betsy Alexander
Senior Producer: Jessi Joseph
Senior Field Producers: Jake Callahan, Christopher Dilella
Additional Producing by: Andrea Day, Joseph Escobar, Dardan Pula, Lisa Rizzolo, Scott Stern
Camera and Audio by: Bob Briscoe, Reinaldo Gentile-Rondon, Randy Hale, Alex Herrera, Peter Leininger, Marco Mastrorilli, Sam McDonough, Oscar Molina, Steve Senn, David Soltis, Rich Stone, Josh Yeo, Andrew Commiskey, Thomas Figlo, Seamus Frawley, Eric Martin, Phil Turner, Steve Widner
Additional Footage: Getty Images, Nissan Motor Company, Him Bartoo, Nashville International Airport, Bryant Patterson and Zach Youngberg, Sam Hearn, Hearn Productions, John Howser, VUMC
Additional Sources: CBRE, U.S. Census Bureau

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#Nashville

Why Americans Are Flocking To Nashville

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