Sports TV ratings and live rights fees are soaring, but professional leagues and broadcasters are facing a new battleground for young fans. Social platforms like TikTok and YouTube are claiming an increasing share of viewing hours among Generations Z and Alpha. Sports clips, highlights and creator content can introduce younger fans to professional sport, but how do the major players cash in?

Reporter: Lillian Rizzo
Produced & Edited by: Tasia Jensen
Camera: Natalie Rice
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images

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How TikTok And YouTube Are Reinventing Sports Viewership

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With a simple swipe motion in front of Meural, a high-tech art display, a person can swipe through Monet and Picasso pieces in their living room. Here’s a glance at how it works.
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Meural: High-Tech Display Bringing Monet, Picasso Into Your Living Room | CNBC Make It.

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CNBC reviews Google’s new Pixel Buds, which pair easily with a Pixel smartphone, come with a carrying case that also charges the buds, and can translate.
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Google’s Answer To Apple AirPods Headphones Is A Failure On All Accounts | CNBC

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Apple is reportedly battling with content studios who want the company to charge more for 4K video content.
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Apple Battling Hollywood Over 4K Movie Prices, Report Says | CNBC

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Consumer Reports, tests more than 200 televisions each year in addition to the thousands of others products and services it reviews.

A few years ago, curved televisions were all the rage. Then 4K became the talk of the town. This year, it’s high-dynamic range (HDR) TVs at a price point buyers can finally afford. To the average consumer, all these changes are hard to keep up with. Here’s why millions of people trust Consumer Reports when it comes to TVs.

First, Consumer Reports uses secret shoppers to buy all of its televisions at retail price. (It does this for every product it reviews.)

“The reason they’re called secret shoppers is because we really don’t want manufacturers to know that we work for Consumer Reports. We don’t want to have a sample that’s souped-up given to us to test,” said Jon Malatino, senior technician at Consumer Reports.

By never accepting samples from manufacturers, Consumer Reports ensures the products it reviews are the same ones everyday buyers are purchasing and putting in their homes.

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How Consumer Reports Tests TVs | CNBC

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