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How Amazon Tried To Get Shoppers To Buy Less So It Could Catch Up

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After weeks of encouraging shoppers to order less by slowing down promotions, coupons, ads and reviews, Amazon says delivery speeds are returning to normal. CNBC explores all the ways Amazon tweaked its online experience to encourage shoppers to buy less in recent weeks, and how that’s impacted sellers, customers and Amazon’s ability to catch up to a huge surge in demand.

Amazon has seen a huge surge in sales as people shopped from the safety of their homes during the coronavirus pandemic, but orders faced heavy delays as the e-commerce giant struggled to keep up. 

In order to catch up, Amazon tweaked its online shopping experience to accomplish something extremely unusual: get shoppers to order less.

For weeks, Amazon stopped coupons, product recommendations and promotional deals. Mother’s Day items weren’t displayed on the homepage and Prime Day has reportedly been postponed indefinitely. It slowed down advertising, reviews, and its affiliate marketing and Fulfilled by Amazon programs, while placing strict limits on incoming inventory.

“They didn’t have a choice but to slow down traffic, to turn off a lot of the features that were driving additional revenue and sales so that they could do their best to to supply families in need right now with these essential goods. I think that the other choice that they had would be to shut down. But I mean, Amazon became sort of an essential service for the country during this time,” said Jason Boyce, founder of Amazon seller consultant group Avenue7Media.

Now, Amazon has started to turn these features back on, and delivery speeds are returning to normal.

Watch the video to learn all the ways Amazon tweaked its online experience to encourage shoppers to buy less so it could return to one-day Prime shipping sooner.

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How Amazon Tried To Get Shoppers To Buy Less So It Could Catch Up

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How circuit boards could be the next AI chokepoint

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Printed circuit boards are a quiet but crucial part of every electronic, and the U.S. can’t make enough for Nvidia and others in the AI boom.

Some 60% of the world’s PCBs come from China, creating national security and supply chain risks.

CNBC’s Katie Tarasov explains.

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How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees

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TBWalmart, the world’s largest retailer, has been rolling out digital shelf labels in thousands of U.S. stores since 2024. The company says the technology streamlines price changes, frees up employees’ time and helps shoppers find what they need. But as the labels expand, so do concerns about dynamic pricing. CNBC’s Laya Neelakandan visits a Walmart store in New Jersey.

Chapters:
0:00 Introduction
2:07 Chapter 1 – New tech
4:28 Chapter 2 – Tech fears

Reporting by: Laya Neelakandan
Produced and shot by: Natalie Rice
Additional Camera and edited by: Darren Geeter
Animation: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Images: Getty Images

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How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees

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Inside China’s Race To Build The World’s Data Centers

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Chinese companies are using prefabricated construction to build data centers faster and more efficiently. As America’s AI-driven data center boom accelerates, China’s BrightRay hopes to win U.S. business with its modular approach. But growing U.S.-China tensions, national-security concerns and restrictions on some Chinese-made products could limit that opportunity. CNBC’s China Bureau Chief Eunice Yoon reports.

Chapters:
0:00 Introduction
1:39 Chapter 1 – Prefabricated data centers
4:48 Chapter 2 – China’s focus on the U.S. market
8:20 Chapter 3 – Public vs. government reactions

Reporting by: Eunice Yoon
Produced by: Natalie Rice
Editing by: Darren Geeter
Animation: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, BRIGHTRAY

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Inside China’s Race To Build The World’s Data Centers

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The YouTube gurus engineering viral videos

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With thousands of YouTube creators relying on the platform for income, many are turning to strategists as essential advisors on how to keep videos viral.

Meet the YouTube whisperers, a booming class of advisors behind MrBeast and other million-dollar channels.

Find the full report in related video.

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How SpaceX’s AI ambitions took over Memphis

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Two years after Elon Musk made Greater Memphis the center of his artificial intelligence ambitions, building data centers and energy infrastructure at breakneck speed, residents are grappling with unwanted effects, including noise and emissions from the natural gas-burning turbines.

Now, public opposition to the SpaceXAI sites, known as Colossus and Colossus II, is providing a blueprint for other communities across the country opposed to AI developments.

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