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How On Running Shoes Are Taking On Nike And Adidas

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Nike and Adidas have long dominated the global sportswear market, but a Swiss sneaker company is quickly gaining ground. The brand On sells premium priced athletic wear and is most known for its trademark running sneakers with hollow pads in the sole. In its most recent quarter, the company reported net sales of $869 million, over 40% higher from the year prior. Meanwhile, Nike’s revenues have fallen 9% this year, compared to the same quarter last year. Nike still owns around 40% of global market share in athletic footwear, and On makes up a little under 3%, but that share has increased eightfold since 2019. Experts say On is now one of the biggest challengers in sportswear. But with Nike mounting a comeback and potential tariffs looming, can the Swiss brand maintain its edge? CNBC visited On’s headquarters in Zurich, Switzerland to get a behind-the-scenes look at the company and how its shoes are made.

Chapters:
0:00 Introduction
1:59 Chapter 1: The rise of On
5:25 Chapter 2: Taking on Nike
7:49 Chapter 3: Tariffs

Producer: Merritt Enright
Edited by: Andrea Miller
Graphics: Jason Reginato, Mithra Krishnan
Additional footage: Getty Images, On, Reuters, Nike

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How On Running Shoes Are Taking On Nike And Adidas

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The Rise Of Extended-Range Electric Vehicles

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Detroit truck heavyweights RAM and Ford are dropping EV full-size pickups for a kind of hybrid called an extended-range EV. They are joined by the upcoming Volkswagen backed Scout Motors, and Hyundai plans to make them, too. Despite the name, an EREV is really a type of hybrid but gets far battery range than a typical plug-in. CNBC’s Robert Ferris breaks down why automakers are betting on this technology and why some experts have doubts.

Producer: Robert Ferris
Editor: Darren Geeter
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images

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The Rise Of Extended-Range Electric Vehicles

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Why Software Is Facing A Market Sell-Off

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CNBC’s Michael Santoli breaks down why software stocks are facing a sell-off, what Anthropic’s Claude may be capable of and how this can impact the broader tech sector.

Produced and Edited by: Andrea Miller
Reported by: Michael Santoli
Senior Director of Video: Lindsey Jacobson
Additional Production Support: Ashley Turner, Lauren Hans
Additional Footage: Getty Images

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Amazon’s Jeff Bezos To Attend Donald Trump’s Tech Summit | CNBC

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CNBC’s Deirdre Bosa reports the latest on how Amazon’s Jeffrey Bezos will attend a meeting with President-elect Donald Trump and tech leaders this Wednesday.
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Amazon’s Jeff Bezos To Attend Donald Trump’s Tech Summit | CNBC

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Why every brand now has a cafe

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Uniqlo and Coach are among the prominent retail names that have opened branded cafe concepts in recent years.

They’re joining Ralph Lauren and Capital One who began opening retail cafes over a decade ago. In a shifting post-pandemic retail landscape, experts say that brands now more than ever need to create ways to draw people into their stores.

CNBC’s Ryan Baker explains why so many companies are jumping on this buzzy retail trend.

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Why Josh D’Amaro Is Taking Over Disney

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Disney’s new CEO is longtime company veteran Josh D’Amaro. After several leadership roles within the company, he took over the lucrative “Experiences” division during a pivotal time in the pandemic. CNBC’s Sarah Whitten breaks down why Bob Iger likely picked him over other candidates and what he will take on once he comes into his role.

Produced and Edited by: Natalie Rice
Reporter: Sarah Whitten
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, The Walt Disney Company

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