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Why Apple’s Siri Is Still So Bad In The Age Of AI

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In 2011, Apple unveiled Siri as a revolutionary voice assistant, one that would change how we interact with technology. But nearly 15 years later, Siri sometimes still struggles with basic tasks. At WWDC in 2024, Apple unveiled Apple Intelligence, designed to make everyday tasks easier for iPhone and Apple device users, but the rollout of some features stumbled and now experts are saying that Apple has fallen behind in the generative AI race. While Microsoft and Google built advanced large language models and cloud infrastructure, Apple has taken a slower, privacy-first approach. CNBC explores why Siri lags behind products like OpenAI’s ChatGPT, why Apple’s AI rollout hit some speed bumps, and whether the company can still catch up just as it prepares to unveil new features at WWDC 2025.

Chapters:
00:00 Introduction
02:40 Siri’s missed moment
07:30 Data centers and privacy
11:55 Can Apple still win at AI

Produced and Edited by: Lisa Setyon
Senior Director of Video: Jeniece Pettitt
Animation: Jason Reginato
Additional Reporting: Steve Kovach
Narration: Katie Tarasov
Additional images: Apple, OpenAI, Getty Images

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Why Apple’s Siri Is Still So Bad In The Age Of AI

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Anthropic Vs. OpenAI: How Safety Became The Advantage In AI

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Daniela and Dario Amodei left OpenAI five years ago to form Anthropic, a company focused on AI safety and enterprise. Since then, the Claude creator’s revenue has grown 10x annually for three straight years, with 85% coming from business customers — the inverse of OpenAI’s consumer-heavy model. Daniela Amodei, the company’s president and co-founder, has emerged as the operational counterweight to her brother Dario’s technical vision. CNBC’s MacKenzie Sigalos interviews Daniela and other experts, and breaks down how Anthropic quietly rose to the top of the AI race.

Chapters:
00:00 Introduction
2:03 The beginning
4:52 The enterprise bet
9:39 Compute is destiny
13:20 An identity defined by OpenAI
16:18 What could go wrong

Reporting by: MacKenzie Sigalos
Edited by: Erin Black
Animation: Emily Park, Jason Reginato
Senior Director of Video: Jeniece Pettitt
Camera: Newton Ward, Michael Crowe, Peter Cassam, Duane Poquis, Cary Patton
Additional Production: Andrew Evers, Laura Batchelor

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Anthropic Vs. OpenAI: How Safety Became The Advantage In AI

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Why manufacturing is so hard in the U.S.

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Why is it so difficult to manufacture in the U.S.?

Experts say finding input suppliers is one of many challenges companies face in bringing manufacturing back to America. Meanwhile, countries like China and Vietnam have become manufacturing powerhouses, investing billions more in factories and training.

Even with new tariffs and federal subsidies under the CHIPS Act, some economists remain skeptical of a true U.S. “manufacturing renaissance.”

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Why young grads are struggling to find jobs

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Even as the U.S. economy adds jobs, there are fewer employment prospects for college graduates just starting out, as those armed with a newly minted diploma are facing one of the toughest job markets in a decade, studies show.

“Right now is a really difficult time to find a job,” Cory Stahle, senior economist at Indeed Hiring Lab, told CNBC.

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2025: The year robotaxis went mainstream

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Robotaxis felt like science fiction just a decade ago, but this year, autonomous vehicles became a commonplace option for paying passengers across big cities in the U.S. and parts of Asia.

Take a ride with CNBC’s Lora Kolodny in a Tesla robotaxi.

Watch the full report on the rise of robotaxis in 2025 and why Waymo is leading the way.

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Inside Intel’s new Arizona fab, where the chipmaker’s fate hangs in the balance

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Intel is now in high-volume production of its latest chip node, 18A, at a new Arizona fab it hopes will compete with TSMC. But so far, no major outside customers have emerged.

Following years of missteps, Intel faces an uphill battle to regain customer trust. In the meantime, its received billions from Nvidia, SoftBank and the U.S. government – which took a 10% stake in the company.

CNBC got the first ever on-camera tour inside Fab52 and asked its foundry head why this time, it won’t fail.

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