Tech
How Tariffs Will Make Everything More Expensive In The U.S. | CNBC Marathon
CNBC Marathon explores how tariffs will increase pricing across key American industries and commodities.
Aluminum is a critical mineral used in American defense, transportation and energy systems. Producing aluminum requires large amounts of electricity, and typically occurs in China, Russia, India and Canada. In March 2025, the Trump administration imposed 25% tariffs on all aluminum entering the United States. Companies including Alcoa, Ford, Coca-Cola and Lockheed Martin could face higher input costs. But aluminum production’s return may take time due to high demand for the electricity required to process the metal.
A plan to re-shore automotive manufacturing by imposing tariffs will take years and require billions of dollars in investment. In the meantime consumers could see higher prices and fewer choices. CNBC breaks down which vehicles are likely most affected and how much prices are likely to rise.
Volatile lumber prices have been causing uncertainty for construction businesses. In April 2025, the price of softwood lumber was 23% higher than the previous year. Lumber futures in the first quarter of 2025 have also surged on fears of higher duties as well as sawmill closures across North America. That has impacted some of the U.S. biggest homebuilders like Lennar, D.R. Horton, and Toll Brothers, which suffered declines in their stocks during the spring of this same year. According to the NAHB, Canada ultimately accounts for about 85% of all U.S. softwood lumber imports and represents almost a quarter of U.S. supply as of April 2025; and yet, while lumber had escaped the round of tariffs that spring, they were notably on the radar of the Trump administration for what’s to come next.
Whether it’s electricity costs to make up for aluminum production, global auto brands now at risk across the market, or taxes on lumber that may jeopardize affordable housing across America, tariffs targeting manufacturing operations and products nationwide could mean a very different and even more expensive future for the U.S. CNBC uncovers why and how we got here.
Chapters:
00:00 Introduction
00:52: Why Aluminum Tariffs May Be Pricey For Americans (Published March 2025)
10:05 How Tariffs Are Going To Jack Up Car Prices In The U.S. (Published March 2025)
17:51 Why The U.S. Might Increase Duties On Canadian Lumber Again (Published May 2025)
Produced by: Carlos Waters, Robert Ferris, DeLon Thornton
Edited by: Carlos Waters, Darren Geeter, Nora Rappaport
Supervising Producers: Shawn Baldwin, Tala Hadavi
Animation: Jason Reginato, Christine Kim
Camera: Kaan Oguiz, Lucas Mullikin
Additional Footage: Getty Images
Additional Sources: Center for Strategic and International Studies, Clinton Aluminum, Council on Foreign Relations, Howard Precision Metals Inc., Federal Register, National Mining Association, International Aluminum Association of Home Builders, Office of the U.S. Trade Representative, Peterson Institute for International Economics, Reynolds, U.S. Geological Survey, U.S. International Trade Administration
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How Tariffs Will Make Everything More Expensive In The U.S. | CNBC Marathon
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U.S. voters passed 40 ballot measures putting limits on AI data centers this week, as huge 1GW AI data centers from OpenAI, Meta, SpaceXAI, Amazon, Google and more push up water and power bills and put a strain on local resources. One of the issues that continues to come up is water usage, which is needed to cool the GPUs inside data centers running AI workloads. Closed-loop liquid cooling keeps water use low inside many modern AI data centers, but external cooling is still needed to move heat outside of the buildings and that requires large amounts of power or water in hot climates. CNBC visited data centers and spoke to researchers to find out the truth about how data centers use water.
Producer and Reporter: Katie Tarasov
Edited by: Erin Black, Matthew Soto
Camera: Andrew Evers
Senior Director of Video: Jeniece Pettitt
Animation: Jason Reginato, Emily Park
Additional Footage: AMD, CoolIT, DeepX, Equinix, Getty Images, Meta, Micron, Nvidia, SK Hynix, TSMC
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