Tech
How Chinese Companies Are Taking Over The U.S.
CNBC Marathon covers the changing U.S. business landscape as Chinese firms continue to influence food and drink, entertainment and artificial intelligence.
Luckin Coffee, the chain that quickly overtook Starbucks in China, has opened its first U.S. locations in New York City. While the company, founded in 2017, is expected to expand rapidly, it has already lived through a major fraud scandal and bankruptcy in its home market. So now the question is: can it pose a real risk to major domestic coffeehouse chains like Starbucks? Watch the video to learn about how Luckin Coffee is taking on the U.S.
Duanju, the Chinese term for micro dramas known for wild plots and vertical, bite-sized videos, made headlines in China in 2024 as the industry surpassed the country’s box-office revenue for the first time. The short-format videos, which typically consist of episodes ranging from 90 seconds to two minutes long, initially gained popularity in China after capitalizing on the short-form video trend from other short-video apps in the country. And it now has its sights set on the U.S. entertainment industry.
Silicon Valley is now reckoning with a technique in AI development that could upend the leaderboard. Distillation is the idea that a small team with virtually no resources can make an advanced AI model by extracting knowledge from a larger one. While the Chinese AI startup DeepSeek didn’t invent the method, its use of the technique roiled the stock market and woke the AI world up to its disruptive potential. Distillation is now enabling less-capitalized startups and research labs to compete at the cutting edge faster than ever before. DeepSeek’s breakthroughs also ushered in the rise of a new open-source order, based on a belief that transparency and accessibility drive innovation faster than closed-door research. That combination — distillation’s newfound traction and open-source’s rise in popularity — is deadly for the competitive edges that the biggest AI players had. This video also includes Bosa’s full interview with Glean CEO Arvind Jain.
From coffee to AI to bite-sized dramas, Chinese companies are making bold moves in U.S. markets. This CNBC marathon digs into how Luckin Coffee is challenging Starbucks, micro dramas aim to captivate American viewers, AI startup DeepSeek uses “distillation” to disrupt Silicon Valley’s biggest players and where their respective industries go from here.
Chapters:
00:00 — Cold Open
01:08 — How Chinese Luckin Is Taking On Starbucks In the U.S. (Published September 2025)
11:47 — Why China’s 2-Minute Micro Dramas Are Poised To Take Over The U.S. (Published July 2025)
21:17 — What Is AI Distillation — And How DeepSeek Used It To Blindside OpenAI (Published February 2025)
Produced by: Ryan Baker, Jeff Huang, Jasmine Wu, Drew Troast, Laura Batchelor
Anchor: Deirdre Bosa
Edited by: Andrea Miller, Lisa Setyon
Animation: Mallory Brangan, Emily Park, Jason Reginato, Christina Locopo
Managing Producer: Anuz Thapa
Senior Managing Producer: Tala Hadavi
Senior Director of Video: Lindsey Jacobson, Jeniece Pettitt
Editorial Support: Erin Black
Additional Footage: Getty Images, ReelShort, Quibi
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How Chinese Companies Are Taking Over The U.S.
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Meta has launched Muse Spark, its most powerful AI model yet and the first major product from Chief AI Officer Alexandr Wang’s newly formed Meta Superintelligence Lab. The release comes as the company ramps capital expenditures to as much as $135 billion this year, nearly double last year’s spend, raising the stakes for every product that emerges from Wang’s lab. Unlike Meta’s previous open-source Llama models, Muse Spark will be proprietary, with plans to eventually offer paid API access, opening a potential new revenue stream. Meta says larger, more capable models are already in development and that Muse Spark is just the foundation on the road to what Zuckerberg and Wang call “personal superintelligence.” CNBC’s Julia Boorstin explores why this launch is such a big deal for Meta.
Reporter: Julia Boorstin
Produced by: Stephen Desaulniers
Edited by: Andrew Evers
Senior Director of Video: Jeniece Pettitt
Additional Footage: Getty Images, Meta
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Why Meta’s New AI Model Is Such A Big Deal
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Job-seeking impostors, including deepfakes, are exploiting the remote work trend, defrauding U.S. companies and potentially threatening U.S. national security, according to experts.
While fraudulent job seekers can originate from anywhere, fake candidates with ties to North Korea have drawn significant headlines in recent months.
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With EV sales faltering and forecasts lowered, automakers are looking for ways to sell the batteries they are making. CNBC’s Robert Ferris breaks down how and why automakers including General Motors and Ford are investing in a new industry.
Producer: Robert Ferris
Editor: Natalie Rice
Animation: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional footage:Ford, Getty Images, GM, Redwood Materials, Tesla
Additional sources: Benchmark Mineral Intelligence, Carnegie Mellon University, Wood Mackenzie
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About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
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Why Automakers Want To Power AI Data Centers
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Over the past decade, TJX Companies has nearly doubled its annual sales, crossing the $50 billion mark in fiscal 2024. Consumers are drawn to T.J. Maxx, Marshalls and HomeGoods for their ability to find name brands at a discount and the treasure hunt-like nature of its shopping experience. Experts credit the brand for destigmatizing the discount shopping. Watch the video to learn how T.J. Maxx won over the American consumer.
Chapters:
0:00 Introduction
1:20 Chapter 1: Consumer perception is key
3:45 Chapter 2: Finding the right product
6:20 Chapter 3: Sustaining growth
Produced and shot by: Ryan Baker
Edited by: Kevin Heinz
Senior Managing Producer: Tala Hadavi
Animation: Jason Reginato, Christina Locopo
Additional Footage: Getty Images
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How T.J. Maxx Disrupted The Retail Industry
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There’s a new bottleneck in the AI chipmaking process that happens almost entirely in Asia right now: advanced packaging. It connects smaller chips together into a larger chip like a GPU, so it can communicate with data centers and more. As Nvidia books the majority of capacity, TSMC prepares to break ground on its first U.S. packaging plants, and Elon Musk taps Intel for ambitious custom chip plans in Texas. CNBC got an exclusive interview with TSMC and toured an Intel packaging plant in Arizona to find out exactly how advanced packaging works and why capacity is ramping up fast.
Chapters:
00:00 – Introduction
2:25 – Rise of advanced packaging
5:57 – From 2D to 3D
10:39 – U.S. packaging capacity
Produced and Shot by: Katie Tarasov
Edited by: Evan Lee Miller
Camera by: Marc Ganley, Tony Puyol
Senior Director of Video: Jeniece Pettitt
Animation: Jason Reginato, Emily Park
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About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work with AI? Sign up for CNBC’s new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: https://cnb.cx/4qKBe6H
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Nvidia Booked The Majority Of TSMC’s Capacity Of A Crucial Chipmaking Step
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