Micron was founded in the basement of a dental office in Boise, Idaho, nearly 50 years ago and has remained an under-the-radar semiconductor company for decades. Now, suddenly it’s minting millionaires and spending $50 billion to build new factories that are transforming its hometown into America’s latest boomtown. Unprecedented demand for memory has increased its stock value more than 10-fold since 2024. Sprawling homes are selling above listing price and Idaho has the fastest statewide population growth in the country. CNBC talked to wealth managers and real estate agents who now primarily work with Micron employees, jewelry store owners who say business is booming, and other Boise locals concerned about increasing traffic and strain on infrastructure, power and water.

Chapters:
0:00 Introduction
1:25 Made in Asia and America
3:49 Minting millionaires
5:35 People, power, water

Produced by: Katie Tarasov
Edited by: Zach Green, Erin Black
Camera: Lucas Mullikin, Macklin Fishman
Additional Reporting: CJ Haddad, Toby Burns
Senior Director of Video: Jeniece Pettitt
Animation: Jason Reginato, Emily Park
Additional Footage: Micron, Getty Images, SK Hynix, Samsung, College of Western Idaho

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Micron’s $50 Billion Buildout In Its Hometown Of Boise Is Minting Millionaires

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Unboxing of GearPower, charging station that provides users with dual charging and a 12,000mAh high capacity battery on the go.
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‘Gear Power’ Charging Station Unboxing | CNBC

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CNBC’s Seema Mody looks at the Copenhagen Wheel, which can transform your bike into an electric hybrid, with Assaf Biderman, Superpedestrian.
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Tech Yeah! zeros in on the biggest trends, hottest issues and coolest gadgets making waves in the ever-changing world of technology.

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The Cophenhagen Wheel: Hybrid Bicycles | Tech Yeah! | CNBC

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Media executives, including Jimmy Pitaro, Chris Winfrey, Anjali Sud and Jeff Zucker, share their predictions about what the TV market will look like three years from now with CNBC’s Alex Sherman and Lillian Rizzo.

Chapters:
0:00 Introduction
1:22 In three years, will we have hit a floor on cable TV subscribers?
2:41 What’s one thinkg that will become a TV industry standard that doesn’t exist today?
4:22 Will there be a major government action to prevent a Big Tech company from getting bigger in the entertainment industry?
6:01 Are we in a sports ratings bubble?
8:34 What is another service you think will gain significant market share?

Produced, Shot and Edited by Devan Burris
Reported and Hosted by Alex Sherman and Lillian Rizzo
Senior Managing Producers: Shawn Baldwin and Jordan Smith
Senior Director of Video: Lindsey Jacobson
Animation by: Jason Reginato
Additional Camera by: Rowan Buck
Additional Footage: Getty Images

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Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh

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What Will TV Look Like In 3 Years?

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CNBC’s Contessa Brewer tests out the new tech that will fuel profits for the boating industry.

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About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh

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Watch AI Dock A Boat

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