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How Mercedes-Benz Is Losing Its Prestige Image

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Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality, excellent engineering, and the bragging rights that its founder Carl Benz invented the first production automobile.

Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation’s aspirational vehicle’s mantle. Automakers have had to sink billions into new technologies and contend with a new crop of competitors in the critical Chinese market and around the world.

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How Mercedes-Benz Is Losing Its Prestige Image

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21 Comments

21 Comments

  1. @optick3554

    December 26, 2023 at 3:24 pm

    It is probably due to Americans liking those ugly bubble cars

  2. @gardy4390

    December 26, 2023 at 3:24 pm

    I don't believe it.

  3. @AnotherOak

    December 26, 2023 at 3:24 pm

    Mercedes benz. For Albanians and joy-riding thieves.

  4. @raz7864

    December 26, 2023 at 3:24 pm

    As the cars get fancier, the more the technology the more things can go wrong

  5. @Fatboy53

    December 26, 2023 at 3:24 pm

    Lexus buried Benz RIP

  6. @user-sc1bu5sh6y

    December 26, 2023 at 3:24 pm

    Mercedes-Benz huh the peace sign Benz mango juice my father used to own this company Benz juice

  7. @FOKSOFF

    December 26, 2023 at 3:24 pm

    Lost me at Audi has inspering designs. Yeah, right, an audi from 2006 looks exactky the same as an ausi from 2017. Cmon

  8. @lonelylovely1176

    December 26, 2023 at 3:24 pm

    The thing is Benz is past, Tesla is the future

  9. @SushadRasheed

    December 26, 2023 at 3:24 pm

    all there cars are high maintenace and money pit
    common man middle class and upper middle class cant use there cars any more

  10. @AllenHanPR

    December 26, 2023 at 3:24 pm

    Growing up my Mom bought a Mercedec Benz for the first time in 2004 E-320. It started breaking down within the first 6 months, because of a computer chip issue. I have always looked down on Mercedez Benz since then.

  11. @Diabolica843

    December 26, 2023 at 3:24 pm

    Mercedes are for poor people who want to look rich

  12. @MadQmike

    December 26, 2023 at 3:24 pm

    well if they stoped selling A & B and C class then it would not lose it

  13. @nitinpatel1039

    December 26, 2023 at 3:24 pm

    Mercedes best car if g wagon and Maybach

  14. @Roblas69

    December 26, 2023 at 3:24 pm

    Mercedes reliability is complete trash. That’s why they are losing customers

  15. @aznesthirteen8168

    December 26, 2023 at 3:24 pm

    LMAO at " has reputation for superp build quality"

  16. @brendangalios1961

    December 26, 2023 at 3:24 pm

    lol they definitely don't have prestige where I live. No one buys this crap here

  17. @drgeek100

    December 26, 2023 at 3:24 pm

    when a hood rate can own a mercedes that's how it happens.

  18. @TheAlphaZulu

    December 26, 2023 at 3:24 pm

    Why does this narrator keep randomly raising his voice for 1-2 seconds? It's really hard to watch this without thinking, "Why did he just do that? Just keep your voice calm and level" 1:46 is one example, he did it again at 9:53.

  19. @keithgreenaway2690

    December 26, 2023 at 3:24 pm

    I bought my first Mercedes, a 300D in 1984. It was $32,000 new in the US at that time. The car was indestructible until I got hit by a driver who ran a stop sign. I was disappointed that the insurance totaled it and I got $7500 for it even though it had 240,000 miles. In the folowing 39 years I owned a 1987 300E, a 1988 300E, and a 1990 300CE. Folowed by a 1998 E320, a 2000E430, and a have 2001 E430 Sport. I still own my classic coupe 300CE and both E430's.
    The $32,000 cost of the 1984 300D would be $93,000 in 2023 because of inflation. But a 2023 E300 starts at "only" $59,000. So there is $30,000 in quality missing. The newer cars are full of elctronics and techonlogy that breaks. Nothing broke on my old 300D. Those cars were built to last up to 1 million miles. Today, Mercedes is more like Toyota or Hyundai, built for the 3 year lease, after which all the problems come. My 2001 E430
    Sport is 22 years old but looks better, has high quality leather, and a bulletproof V8 that is more reliable than any new MB. It isfast and handles like a sports car. It only has 97,000 miles on it so I have no plans of buying a new Mercedes.

  20. @normalperson6304

    December 26, 2023 at 3:24 pm

    All the clinging ng. Wannabe rich, they are so classy that use benz cars to rob people..

  21. @dawidczerniak5177

    December 26, 2023 at 3:24 pm

    I’ve bought a 2018 e222d … had a 2007 version before and need to admit built quality of w213 compared to w211 is like night and day. Been driving Mercedes for 10 years and I’m very disappointed

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How Memphis Became The Epicenter Of SpaceX’s AI Ambitions

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