Tech
How Tariffs Will Make Everything More Expensive In The U.S. | CNBC Marathon
CNBC Marathon explores how tariffs will increase pricing across key American industries and commodities.
Aluminum is a critical mineral used in American defense, transportation and energy systems. Producing aluminum requires large amounts of electricity, and typically occurs in China, Russia, India and Canada. In March 2025, the Trump administration imposed 25% tariffs on all aluminum entering the United States. Companies including Alcoa, Ford, Coca-Cola and Lockheed Martin could face higher input costs. But aluminum production’s return may take time due to high demand for the electricity required to process the metal.
A plan to re-shore automotive manufacturing by imposing tariffs will take years and require billions of dollars in investment. In the meantime consumers could see higher prices and fewer choices. CNBC breaks down which vehicles are likely most affected and how much prices are likely to rise.
Volatile lumber prices have been causing uncertainty for construction businesses. In April 2025, the price of softwood lumber was 23% higher than the previous year. Lumber futures in the first quarter of 2025 have also surged on fears of higher duties as well as sawmill closures across North America. That has impacted some of the U.S. biggest homebuilders like Lennar, D.R. Horton, and Toll Brothers, which suffered declines in their stocks during the spring of this same year. According to the NAHB, Canada ultimately accounts for about 85% of all U.S. softwood lumber imports and represents almost a quarter of U.S. supply as of April 2025; and yet, while lumber had escaped the round of tariffs that spring, they were notably on the radar of the Trump administration for what’s to come next.
Whether it’s electricity costs to make up for aluminum production, global auto brands now at risk across the market, or taxes on lumber that may jeopardize affordable housing across America, tariffs targeting manufacturing operations and products nationwide could mean a very different and even more expensive future for the U.S. CNBC uncovers why and how we got here.
Chapters:
00:00 Introduction
00:52: Why Aluminum Tariffs May Be Pricey For Americans (Published March 2025)
10:05 How Tariffs Are Going To Jack Up Car Prices In The U.S. (Published March 2025)
17:51 Why The U.S. Might Increase Duties On Canadian Lumber Again (Published May 2025)
Produced by: Carlos Waters, Robert Ferris, DeLon Thornton
Edited by: Carlos Waters, Darren Geeter, Nora Rappaport
Supervising Producers: Shawn Baldwin, Tala Hadavi
Animation: Jason Reginato, Christine Kim
Camera: Kaan Oguiz, Lucas Mullikin
Additional Footage: Getty Images
Additional Sources: Center for Strategic and International Studies, Clinton Aluminum, Council on Foreign Relations, Howard Precision Metals Inc., Federal Register, National Mining Association, International Aluminum Association of Home Builders, Office of the U.S. Trade Representative, Peterson Institute for International Economics, Reynolds, U.S. Geological Survey, U.S. International Trade Administration
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How Tariffs Will Make Everything More Expensive In The U.S. | CNBC Marathon
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It is a huge player in helping company’s keep track of their many moving parts, and the stock’s up a whopping 40 percent this year
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Zebra Technologies CEO: Barcode Benefits | Mad Money | CNBC
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Imagine downloading 25 songs in less than one second…that’s how fast AT&T’s U-Verse with AT&T GigaPower claims to be.
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AT&T to Deliver “Blazing Fast” Internet Speeds | Tech Bet | CNBC
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For decades, companies have turned to futures markets to manage uncertainty. Airlines hedge fuel costs. Farmers hedge crops. Manufacturers hedge metals. Now a startup wants to bring that same financial machinery to artificial intelligence. Silicon Data and CME Group are working on futures contracts tied to GPU rental prices, a market that could help firms hedge rising AI infrastructure, cloud computing and data center costs. AI companies spend heavily to rent high-end GPU power for training and running artificial intelligence models, but future compute prices can be hard to predict. CNBC’s Yun Li reports.
Chapters:
0:00-54:00 Introduction
00:55-03:16 Chapter 1: Computing Costs
03:17-05:27 Chapter 2: Demand
05:28-07:21 Chapter 3: Setting a Benchmark
Reporter: Yun Li
Produced and Shot by: Charlotte Morabito
Camera by: Natalie Rice
Edited by: Andrea Miller
Animation: Christina Locopo, Alisa Stern
Additional Editing: Valentina Duarte, Macklin Fishman
Additional Production: Christian Nunley
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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Can AI Compute Become The Next Big Futures Market?
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The auto industry is staring at a ‘perfect storm’ of slowing population growth, longer lasting cars, high prices, and new technology. These factors stand to put significant downward pressure on new car sales by 2040, according to analysts at Bain & Co.. The landscape could be far more competitive and prone to consolidation.
Chapters:
00:00 Introduction
00:46 Chapter 1: The reasons why
03:22 Chapter 2: Uncertainty
04:56 Chapter 3: Competitive U.S.
Reporter: Robert Ferris
Produced, shot, and edited by: Darren Geeter
Additional editing by: Carlos Waters
Animations: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images
Additional sources: Bain & Company, AutoForecast Solutions
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Why Analysts Say The Auto Industry Is Heading For Demographic Cliff
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Zhipu’s GLM 5.2 dropped last week and Silicon Valley noticed immediately. The Chinese open-source model is closing in on the American frontier on the benchmarks that matter most for agentic work. And it’s free to download, fine-tune, and run on your own servers. Developer adoption on OpenRouter is moving faster than DeepSeek did back in April.
This week we ask what it actually means for enterprises, for vertical AI companies, and for the infrastructure trade underneath all of it.
Box CEO Aaron Levie on how enterprises are thinking about model selection when capable open-source is in the mix. Harvey co-founder and president Gabe Pereyra on building specialized AI on top of open-source infrastructure. And Bernstein’s Stacey Rasgon on OpenAI’s new Jalapeño chip and what the race to cut inference costs means for Nvidia and Broadcom.
Chapters:
00:00 Introduction
1:02 Zhipu’s latest model, GLM 5.2
5:12 Gabe Pereyra, President and Co-Founder, Harvey
8:41 Aaron Levie, CEO, Box
36:31 Stacy Rasgon, Senior Analyst, Bernstein Research
Anchor and Columnist: Deirdre Bosa
Produced by: Jasmine Wu
Edited by: Andrew Evers
Senior Director of Video: Jeniece Pettitt
Additional Footage: Getty Images
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Z.AI And The Chinese Open Source Moment
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