Tech
How Starbucks Was Able To Win Over China
A Starbucks opens every nine hours in China. Since the coffee giant opened its first store in China in 1999, it has launched 6,000 stores around the mainly tea-drinking nation and plans to increase its number of stores to 9,000 by 2025. Competitors such as Luckin Coffee and Hey Tea have attempted to outpace Starbucks’ success, however they’ve come up short. Although sales took a hit due to zero-Covid lockdowns, analysts are confident the chain will bounce back with the strong fourth-quarter sales in 2022. How did the Seattle-based coffee giant find such massive success in a country known for its love of tea?
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How Starbucks Was Able To Win Over China
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Chapters:
0:00 Introduction
2:06 ‘Most popular person on the planet’
6:54 Making room for smaller players
9:10 Can new U.S. fabs ease the crunch?
Producer and Reporter: Katie Tarasov
Edited by: Matt Soto, Andrew Evers
Camera: Eddie Temborski, Robert Lampe, Evan Reinhardt
Senior Director of Video: Jeniece Pettitt
Animation: Jason Reginato, Emily Park
Additional Footage: Cerebras, D-Matrix, Getty Images, Intel, Nvidia, OpenAI, SpaceX, TSMC
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Chapters:
00:00 – 00:56 Introduction
00:57 – 03:37 Chapter 1 – Republican-aligned donors
03:38 – 05:07 Chapter 2 – Democrat-aligned donors
Reporter: Luke Fountain
Produced and Edited by: Romy Tarantino
Animation: Jason Reginato, Emily Park
Additional Camera: Macklin Fishman, Andrew Evers
Supervising Producer: Shawn Baldwin
Additional Footage: Getty Images
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@royw9196
December 19, 2023 at 3:47 am
In China, people just go to Starbucks to do homework, talk business, and date. For $4 you can sit for half a day, or talk business is relatively cheap.We all think that people who really like coffee don't go to Starbucks.
@MoMo-qw5mp
December 19, 2023 at 3:47 am
When. China invades Taiwan, u may have to leave
@mercedeswilkins9085
December 19, 2023 at 3:47 am
Seattle got a winner 🥇
@mercedeswilkins9085
December 19, 2023 at 3:47 am
On every corner there’s a Starbuck
@Coomer_Clone_8713
December 19, 2023 at 3:47 am
China is ours baby.
@DNguyenbk
December 19, 2023 at 3:47 am
Because the Chinese are bougie. They like show-off especially when it comes to wealth and Starbucks markets as upscale and no coffee culture (like Japan). Whereas other Asian countries such as VN / Korea which has a great coffee culture and coffee that is better and cheaper, Starbucks couldn't survive except for the few which caters to Western tourists.
@Sirius_Blazing_Star
December 19, 2023 at 3:47 am
☕️
@rororiri9
December 19, 2023 at 3:47 am
Westerners LOVE to lie and hype up their companies.
Every Chinese citizen KNOWS that Luckin is the number one coffee chain rn.
Stop lying and start bringing FACTS to the table.
@anjalE30
December 19, 2023 at 3:47 am
Starbucks is truly operated by the same ppl who operate all worldwide banks and the web
Pay attention!
How do ppl not know what youre "drinking" is a form of WITCHCRAFT
The starbucks symbol is a siren – queen of the coast
Mother of all witches
Or what most ppl call the "jezebel spirit"
Thats HOW YOURE SO HOOKED ON STARBUCKS
Smh
@tianlechen
December 19, 2023 at 3:47 am
Not even the top coffee chain.
@wendyshoowaiching4161
December 19, 2023 at 3:47 am
It's over price
@chromaticvisuelle
December 19, 2023 at 3:47 am
well… https://www.youtube.com/watch?v=2S3H0DKntNw
@returo7297
December 19, 2023 at 3:47 am
starbucks losing badly in ch https://www.youtube.com/watch?v=2S3H0DKntNw
@CR-hq1uz
December 19, 2023 at 3:47 am
Those guards at the Uyghur concentration camps need caffeine for their 24 hour shifts. Torturing Muslims is exhausting, I've heard.
@jol6310
December 19, 2023 at 3:47 am
15 years ago, maybe. But nowadays, starbucks is losing its market share in china quickly. There are many other coffee shop options.
@Garlicbee
December 19, 2023 at 3:47 am
That’s why most people have driver license because they need drivers it’s very un well pay and they advance of people
@Garlicbee
December 19, 2023 at 3:47 am
The government is like they a big problems with me hahaha
@Garlicbee
December 19, 2023 at 3:47 am
Military people are very poor and they don’t have respect for them
@pooop123
December 19, 2023 at 3:47 am
Here in China, since most of the cakes and pastries are pre-made else where, freshly delivered to each venue each day, which shielded Starbucks from any food safety problems. Cause if things go wrong, they could just expose whom they are teaming up with, essentially any food issue in Starbucks will be accredited to domestic providers.
But it’s also not like Starbucks doesn’t have any PR issues. As the video pointed , it’s considered to be a status symbol. In the past you get to see news about some barista being rude and insulting to customers who only ordered small cups , or some store expelling elders or public servants like cops , who may not buy anything and just uses the chairs and AC for rest. But these do not happen very often, possibly 2-3 cases every 2 years .
@theartofbiz
December 19, 2023 at 3:47 am
I disagree. Starbucks' outlook in China is bleak, and competitors are still continuously stealing market share from Starbucks. Using Luckin Coffee as an example:
-They have already surpassed Starbucks in store count (9310 vs 6243 as of 23Q1).
-They're opening stores at much faster rate than Starbucks (1 new store every 2 hours vs every 9 hours in 23Q1).
-They're rapidly catching up to Starbucks China in terms of revenue (gap of $2.5bn in 2018, vs $760mn in 2022).
With a poor economic outlook, Chinese consumers are being very cautious with their spending, and they will likely continue to spend less on discretionary products such as coffee. Even if they were to buy freshly brewed coffee, they are more likely to opt for cheaper alternatives such as Luckin over the expensive Starbucks.