Tech
How Pop-Tarts Became A $1 Billion Breakfast Icon
For 60 years, Pop-Tarts has endured wars, natural disasters, health-conscious movements and recessions. Kellogg’s — which split into Kellanova, for snacks, and W.K. Kellogg’s, for its cereal business, in October — saw Pop-Tarts bring in $1 billion in sales in 2022. Kellanova’s top five snacking brands, Pringles, Cheez-It, Pop-Tarts, Eggo and Rice Krispies Treats, account for 50% of the company’s net sales. While competitors such as Quaker, Nabisco and General Mills have attempted to contend with the beloved toaster pastry, none of those efforts has lasted. On Dec. 28, 2023, for the first time, college football teams will compete in the Pop-Tarts Bowl, where the winning team will receive a giant, edible Pop-Tarts mascot.
Chapters:
0:00 – 1:28 Intro
1:31 Chapter 1. A global snacking business
5:39 Chapter 2. Challenges
9:19 Chapter 3. What’s next
Produced and Shot by: Natalie Rice
Edited by: Evan Lee Miller
Senior Managing Producer: Tala Hadavi
Narration by: Ryan Baker
Animation: Christina Locopo
Additional Footage: Kellanova, Getty Images, AP Photo
Additional Sources: ABC News, Breakfast : A History, Heather Arndt Anderson, New Castle News, Newspapers.com, The Akron Beacon Journal, The Daily News, The Washington Post
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How Pop-Tarts Became A $1 Billion Breakfast Icon
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Produced and Edited by: Ryan Baker
Camera by: Jeniece Pettitt
Reporter: Michael Wayland
Animation by: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: Hyundai
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Chapters:
0:00-0:48 Introduction
0:49-2:56 How we got here
2:57-5:26 Regulatory hurdles
5:27-8:25 What comes next
Reporting by Julia Boorstin, Lillian Rizzo, Alex Sherman
Produced and Shot by Devan Burris
Edited by Darren Geeter
Senior Managing Producer Tala Hadavi
Addditional Camera Rowan Buck and Andrew Katchen
Animation by Jason Reginato
Additional Footage Getty Images
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Reporter: Julia Boorstin
Produced and Edited by: Andrew Evers
Senior Field Producer: Stephen Desaulniers
Additional Editing: Erin Black
Senior Director of Video: Jeniece Pettitt
Additional Footage: Getty Images
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@albertvillalobos1377
January 2, 2024 at 5:39 pm
I grew out of them. I used to eat the smore flavored ones with grilled cheese sandwiches. I'm tempted to grab a box of strawberries ones but it's too unhealthy I won't buy them
@faizaniftikhar8732
January 2, 2024 at 5:39 pm
Thats why obesity is body positivity in US. money above all.
@rachelle2227
January 2, 2024 at 5:39 pm
Pop tarts are good, but they don’t taste good enough for how bad for you they are. I’d rather have some frozen custard, a donut, brownie, or cake if I want an indulgent treat, which I have about once a week. This habit and many other is how I lost 65 pounds last year…
@caesandraseawell1518
January 2, 2024 at 5:39 pm
As an American I just wish these snacks had LESS sugar and salt—don’t use a chemical/diet substitute. JUST LESS of the bad stuff. There’s so much most would not miss it.
@SaidAlSeveres
January 2, 2024 at 5:39 pm
How much did they pay for this piece? They are getting flamed online for crappy quality and bad taste.
@benb9151
January 2, 2024 at 5:39 pm
I (a kid) always thought they were as healthy as an apple lol
@annmiralles2550
January 2, 2024 at 5:39 pm
I was poor so we could not afford pop tarts. I was always envious of my classmates who had it for their snack. When I was older and could afford it, I hated it. Who the hell likes this junk!
@nickinoelle5331
January 2, 2024 at 5:39 pm
I never had pop-tarts and never will because to me they look grossly sweet to me. Give me a Good Seed from Dave’s Killer bread smothered with plant based country crock butter…if I am super hungry I add mushed avocado on top, over easy egg, and sprinkle of black pepper. I am so glad I was introduced to healthy food at an early age. Thanks to my mom for feeding me bagel with strawberry cream cheese when I was younger instead of pop-tarts.
@ninjanerdstudent6937
January 2, 2024 at 5:39 pm
I have tried it decades ago, but I prefer non-dessert breakfasts.
@scalpeldude
January 2, 2024 at 5:39 pm
yummy 778
@kennethwoods6525
January 2, 2024 at 5:39 pm
16 grams of sugar. Enough said!
@Hollowdude15
January 2, 2024 at 5:39 pm
LETS GOOOOOOOOOOOOOOOOOOO🎉🎉
@Hollowdude15
January 2, 2024 at 5:39 pm
Pop Tarts is one of the best breakfast snacks ever and great video :]
@PVivekmca
January 2, 2024 at 5:39 pm
Pop tarts a day pop fart end of the week 😂😂😂😂😂
@user-jq5sj1zm4e
January 2, 2024 at 5:39 pm
S'mores Pop Tarts are delicious 😊
@Ililllllwyz6y2
January 2, 2024 at 5:39 pm
Garbage…should be banned.
@CritterD
January 2, 2024 at 5:39 pm
Pop tarts are disgusting but when you are hungry and thats the best the vending machine offers i am purchasing.
@fourdaughterstransport5212
January 2, 2024 at 5:39 pm
Billions of pop tarts made only 3 whole pieces of fruit used to date
@Gonzoweirdo1
January 2, 2024 at 5:39 pm
The edible pop tarts mascot brought me here! Dreams really do come true!
@Gonzoweirdo1
January 2, 2024 at 5:39 pm
Dreams really do come true the edible mascot!
@cim888
January 2, 2024 at 5:39 pm
American's spend the most in health products, healthcare and have the most health rules yet have the worst life expectancy and highest obesity and infant mortality of all the first worlds. Congrats.
@heinousanus9352
January 2, 2024 at 5:39 pm
I make Poop-Tarts.
@roberthopkins3621
January 2, 2024 at 5:39 pm
No one ever said Pop tarts were health food. They are fine in moderation.
@b-rare
January 2, 2024 at 5:39 pm
Sugar is more addicting then cocaine. Great product. Think about it everything is marketed to kids and it’s all sugar garbage. Cereals, snacks, this crap. All to get kids addicted. Then you literally go crazy without it. It’s not good it’s addicting. It’s literal trash. I’d never feed my kids any of this garbage
@aspirationavenue
January 2, 2024 at 5:39 pm
I'm really surprised they didn't mention the shortlived Pop Tarts World in Times Square.
@Jay-nq1wh
January 2, 2024 at 5:39 pm
It’s poison despite their claims.