Tech
Why Chicken Nugget Demand Is Flat
If you’ve lived in the United States for the last 40 years, chances are high you’ve had a chicken nugget. They’ve long been a staple for families — Americans ate 2.3 billion servings of them in restaurants last year, according to The NPD Group.
But Americans’ favorite processed meat could be losing favor with consumers — data shows that chicken nuggets are appearing on menus less often, and demand in restaurants declined from 2017 to 2018, according to NPD. Nuggets are even seen less often on the kids’ menu, where they’ve long been a mainstay for busy parents, according to Datassential.
Consumer preferences might be changing for three reasons: health concerns, media attention and new competition.
Chicken nuggets aren’t seen as the most wholesome protein option. When CNBC did an informal poll in New York’s Times Square, no one knew exactly what is in a chicken nugget. The products have also been at the center of bad press, including a debunked “pink slime” photo allegedly showing what nuggets are made of, and recent recalls.
Nuggets are also considered a classic, which means that they’re not likely to benefit from any product innovation.
Customers also may be buying more chicken strips. They’re seen as a more wholesome, grown-up version of chicken nuggets and are available more widely on menus. Restaurants have realized that customers are willing to pay a bit more for them, which means they have a higher profit margin.
“I don’t really see how they’re going to make a comeback in the future because it’s not a product that most restaurants, especially in fast food, drive their innovation around,” said Dean Small, CEO of Synergy Restaurant Consultants. “Chicken nuggets are an incremental purchase, it’s like an add-on.”
Chicken nuggets have become an American staple, especially among kids. However, due to recent controversy around the bite-sized snack, demand for nuggets in restaurants and grocery stores is flatlining.
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Why Chicken Nugget Demand Is Flat
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00:58 Correction: The location tag should be Beijing, China.
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@moneymakermike6189
January 9, 2024 at 11:00 pm
Chicken strips with Dutch/Indonesian Peanut/Saté sauce is undoubtably the best snack there is.
@bakpakgaming8807
January 9, 2024 at 11:00 pm
Total bs, I’ve seen first hand how Tyson makes nuggets.
It’s all mechanically processed, hardly any unnatural ingredients. The worst part of the nugget is the carbs in the breading.
Organic is total bs.
@ArpanArnav
January 9, 2024 at 11:00 pm
Thank God that I have never tried chicken nuggets…🙏
@mackpines
January 9, 2024 at 11:00 pm
“Blood vessels, cartilage, and skin.”
Yummy!
@weaseltown
January 9, 2024 at 11:00 pm
Um did she just put a piece with bones in the blender??
@franki3Ru550
January 9, 2024 at 11:00 pm
I know it's not healthy, but I love eating them, and I don't care
@boomer1049
January 9, 2024 at 11:00 pm
My Dad used to say what does it matter, when you eat it all goes on the same pile in your stomach!
@karrenpopovics2780
January 9, 2024 at 11:00 pm
I wouldn't exactly call them 'chicken'. Waste products is more like it!
@dokusha519
January 9, 2024 at 11:00 pm
Chicken nuggets are good, love the taste and the texture, and eat whatever part of the chicken was being wasted, this would be nice if there wasn't normal food waste
@tanujSEM
January 9, 2024 at 11:00 pm
There can be no future but future of existence of labouring force only as can human without being labouring force?
@caenterprisellc6922
January 9, 2024 at 11:00 pm
I (Charlene A Terrell) didn't say anything, because at the time I didn't want to hurt Jae's feelings. However, since the first time tried his sexual energy is not desirable. It wasn't good. I love Emmanuel's chicken nuggets and I look forward to it. #KingEmmanuel 💋
@VintageToycollecters
January 9, 2024 at 11:00 pm
I eat them all the time i never miss a day of nugget eating
@gamingwithnoah53
January 9, 2024 at 11:00 pm
Boneless chicken wings…
"I'm eating chicken nuggets, but they're not actually chicken nuggets cause I'm not a child."
@xplores
January 9, 2024 at 11:00 pm
Chicken cooked with spices and rice is best
@jager356
January 9, 2024 at 11:00 pm
I saw in a shop chigennuggets for 80cents each Kilogramm from China I didn't tryed them but I don't want to know what's in them
@Matt_Nguyen
January 9, 2024 at 11:00 pm
You got this idea from Jamie Oliver? The guy who can't even make fried rice? Why??????
@mikemoss6045
January 9, 2024 at 11:00 pm
We've evolved to tendies
@metal87power
January 9, 2024 at 11:00 pm
People disregarding other parts of an animal are wasteful and blind.
@1975brett
January 9, 2024 at 11:00 pm
My first thought, who cares?
@joeytrimble1558
January 9, 2024 at 11:00 pm
because chicken strips are the way of the future
@rabidlenny7221
January 9, 2024 at 11:00 pm
I wonder how many times this girl said "nuggets" or "nugget" in this video
@3_up_moon
January 9, 2024 at 11:00 pm
Mechanically separated meat is disgusting
@damikey18
January 9, 2024 at 11:00 pm
I love chicken nuggets.
@jamesdavis5096
January 9, 2024 at 11:00 pm
why? because it is pink paste.
@rachelcookie321
January 9, 2024 at 11:00 pm
I like chicken nuggets because they have no bones in them and most other chicken has bones. I can’t eat chicken with bones and blood and stuff. I also have autism and have problems with different textures and stuff in food but chicken nuggets are always the same so they’re less stressful.
@RhizometricReality
January 9, 2024 at 11:00 pm
Create an economy of poverty then mock the poor
@GolDGreg
January 9, 2024 at 11:00 pm
Headline should include “but chicken tenders are soaring”
@armyofninjas9055
January 9, 2024 at 11:00 pm
Gross