Audi sales have struggled over the last several quarters in the US. The brand is challenged by tariffs, a shift away from EVs and vehicles that are neither selling well nor garnering the critical approval for which Audi had been known in the past. Competitors BMW and Mercedes-Benz are performing better overall. The brand has unveiled three new SUVs in the US this year. The three row, full-size SUV is the third SUV it has unveiled in 2026. This product offensive will give Audi the “youngest” SUV lineup in the US premium market, the company said. Analysts say this new lineup, along with other updates to other vehicles, can give the brand a boost. But some of Audi’s challenges are structural.

Produced, Shot and Edited by: Natalie Rice
Reporting by: Robert Ferris
Animation: Christina Locopo, Alisa Stern
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images, VW Group

» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision

About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh

Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC

#CNBC

How Audi Is Trying To Claw Its Way Back From A 30% U.S. Sales Drop

source

Walter Mossberg, The Verge executive editor, gives his take on the iPhone 7.
» Subscribe to CNBC: http://cnb.cx/SubscribeCNBC

About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online
Get the latest news: http://www.cnbc.com/
Find CNBC News on Facebook: http://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC
Follow CNBC News on Google+: http://cnb.cx/PlusCNBC
Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC

Walter Mossberg: Choosing The iPhone 7 Is Tougher Today | CNBC

source

A growing number of consumers are seeking out third spaces and membership clubs focused on wellness to improve their health while also socializing.

Companies like Bathhouse, Othership and Glo30 have hopped on the trend, offering third spaces centered around wellness with opportunities to foster social connections.

source

Consumer electronics retailer Best Buy is testing out a new format as it tries to steady the business and boost sales growth. It’s opening new, smaller-scale stores this summer in markets about half the scale of its traditional locations. CNBC’s Laya Neelakandan spoke exclusively with incoming CEO Jason Bonfig about his plans for the concept.

Produced, Shot and Edited by: Natalie Rice
Reporting by: Laya Neelakandan
Animation: Jason Reginato, Emily Park
Senior Director of Video: Lindsey Jacobson
Additional Footage: Best Buy, Getty Images

» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision

About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh

Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC

#CNBC

Best Buy Is Shrinking Some Stores. Here’s Why That’s A Good Thing

source

Brian Krzanich, Intel CEO, discusses his company’s efforts to invest in artificial intelligence and autonomous vehicles through Alphabet’s Waymo partnership.
» Subscribe to CNBC: http://cnb.cx/SubscribeCNBC

About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online
Get the latest news: http://www.cnbc.com/
Find CNBC News on Facebook: http://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC
Follow CNBC News on Google+: http://cnb.cx/PlusCNBC
Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC

Artificial Intelligence In Its Infancy: Intel CEO Brian Krzanich | CNBC

source