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Will Live Shopping On TikTok, Amazon And YouTube Take Off In The U.S.?

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Livestream shopping took China by storm during the pandemic, growing into an estimated $423 billion market in 2022. Think of it like QVC, but entirely online and hosted by famous influencers with millions of followers. The trend has caught on more slowly in the U.S., but now Amazon, TikTok, YouTube and Shopify are making big investments in hopes it takes off. CNBC goes behind the scenes with creators like Myriam Sandler to find out what it’s like to sell via livestream, and what it’ll take for the emerging model to become a mainstream way that U.S. consumers shop.

Check out Myriam’s content here: @MOTHERCOULD

Chapters:
2:04 — QVC reinvented
5:08 — How Amazon Live works
8:30 — Amazon vs. TikTok and YouTube
12:48 — Innovations and obstacles

Produced by: Katie Tarasov
Edited by: Amy Marino
Supervising Producer: Jeniece Pettitt
Graphics by: Mallory Brangan

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Will Live Shopping On TikTok, Amazon And YouTube Take Off In The U.S.?

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Silicon Valley Eyes Donald Trump Tech Effect | Squawk Box | CNBC

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Jennifer Fonstad, Aspect Ventures, discusses whether startups may get a major boost from the incoming administration’s infrastructure plans.
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Silicon Valley Eyes Donald Trump Tech Effect | Squawk Box | CNBC

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Amazon Key Changes How Packages Are Delivered — Just Beware Of Your Dog | CNBC

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The new Amazon Key service is supposed to drop packages inside your door, but it doesn’t work very well right now.
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Amazon Key Changes How Packages Are Delivered — Just Beware Of Your Dog | CNBC

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Why The Crypto Industry Is Spending $200 Million To Reshape Congress

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The crypto industry is pouring millions of dollars into congressional races across the country in the hopes of getting its legislative agenda across the finish line. Crypto-focused super PACs want to repeat the success of 2024, when they helped elect pro-crypto lawmakers and reshape Congress. But it remains to be seen if crypto can move legislation forward in a new Congress as Americans turn their attention to economic uncertainty and government ethics concerns.

Chapters
0:00 – Introduction
1:21 – Crypto’s 2024 wins
4:55 – Corporate influence
11:40 – Missed opportunity?

Hosted and produced by: Talia Kaplan
Edited by: Julz Alleyne
Animation: Jason Reginato, Marshall Ritzel
Senior Managing Producer: Jordan Smith
Additional Footage: Getty Images

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AMD CEO Lisa Su: Security Is ‘Job One’ For High-Performance Processors | CNBC

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Advanced Micro Devices CEO Lisa Su speaks with CNBC’s Jon Fortt about the current security risks around high-performance chips and how it is affecting the company and consumers.
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AMD CEO Lisa Su: Security Is ‘Job One’ For High-Performance Processors | CNBC

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How Kodak is trying to turn things around

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Film company Eastman Kodak has seen its fair share of financial struggles, but CEO Jim Continenza is determined to make it a success story.

CNBC’s Laya Neelakandan has the details.

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