Tech
The Race To Stay Profitable In The Air Industry | CNBC Marathon
CNBC Marathon covers the ongoing competition within the air industry and its changing market.
Airbus and Boeing have been competing head to head for decades as the world’s largest commercial airplane makers. The European-based Airbus entered the market 56 years after its rival. And today, more than three-quarters of the world’s commercial aircraft is made up of Airbus and Boeing planes. The Boeing 737 family and Airbus 320 family are the companies best-selling aircraft and have been a crucial segment of competition. Over the last few years, Airbus has pulled ahead of Boeing when it comes to net profits, orders, deliveries and backlog. Experts say its A321neo narrow-body aircraft is propelling the company ahead of Boeing, which has been dealing with crisis after crisis the last several years. CNBC explores how Airbus came to be the biggest commercial plane manufacturer and whether it can stay on top.
United Airlines has been flying for nearly a century and has grown to be one of the biggest airlines in the world. Its stock was one of the best-performing of the U.S. airlines in 2024. It wants to be the most profitable, a position that’s been held by Delta Air Lines for several years. CNBC explores how United is trying to win over customers to become the biggest and most profitable airline in the world.
Spirit Airlines filed for bankruptcy protection in November 2024, the first major U.S. airline to do so since 2011. The iconic budget airline hasn’t had a profitable year since 2019 and it’s lost more than $2 billion since 2020. Faced with mounting losses and looming debt payments, Spirit has furloughed hundreds of pilots and offered salaried workers buyouts. It sold some of its Airbus fleet and cut routes. The airline has struggled with shifting demand, a spike in costs, and a Pratt and Whitney engine recall grounding dozens of its jets, weaker-than-expected sales and a failed acquisition with JetBlue Airways. How did the icon of U.S. budget air travel get here and what’s next for the low cost carrier?
Between Airbus profiting while Boeing suffers from crises faced over the last few years, United Airlines chasing the number 1 spot in profitability against Delta and Spirit filing for bankruptcy, the battle to maintain dominance in the sky is a challenge for airlines and airplane manufacturers alike. CNBC takes a deeper look into how these global names have continued to navigate the playing field, who’s currently in the lead, and how the odds may change across the next decade.
Chapters:
00:00 Introduction
1:03: How Airbus Surpassed Boeing To Become The World’s Top Planemaker (Published June 2025)
21:38: How United Airlines Is Trying To Compete With Delta (Published October 2024)
36:56: What Went Wrong With Spirit Airlines? (Published January 2025)
Produced, Shot and Edited by: Erin Black
Animation: Andrea Schmitz, Christina Locopo, Jason Reginato
Supervising Producer: Jeniece Pettitt
Additional Camera: Natalie Rice
Editorial Support: Leslie Josephs
Additional Footage: Airbus, Boeing, Delta Air Lines, JetBlue, Getty Images, Denver International Airport, United Airlines, Spirit Airlines
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Paramount Skydance’s proposed acquisition of Warner Bros. Discovery is in regulatory limbo as state attorneys general seek to block the deal. CNBC’s Julia Boorstin, Lillian Rizzo and Alex Sherman discuss the twists and turns of the megamerger, what it means for media M&A at large, and what happens next.
Chapters:
0:00-0:48 Introduction
0:49-2:56 How we got here
2:57-5:26 Regulatory hurdles
5:27-8:25 What comes next
Reporting by Julia Boorstin, Lillian Rizzo, Alex Sherman
Produced and Shot by Devan Burris
Edited by Darren Geeter
Senior Managing Producer Tala Hadavi
Addditional Camera Rowan Buck and Andrew Katchen
Animation by Jason Reginato
Additional Footage Getty Images
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What Makes Paramount Skydance’s Deal For Warner Bros. Discovery So Unique
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Meta is facing what could be its most consequential trial yet, as 29 state attorneys general accuse the tech giant of knowingly designing Facebook and Instagram to addict children and misleading the public about the risks. The states are seeking civil penalties that could approach $200 billion and changes to core features like infinite scroll and autoplay, while Meta says the claims are unsubstantiated and that it has built strong protections for teens. The outcome of the federal trial could reshape how social media platforms are designed and open the door to greater liability for companies across the industry. CNBC’s Julia Boorstin examines why this case could become Big Tech’s “Big Tobacco” moment, and what a loss could mean for Meta’s business and the future of social media.
Reporter: Julia Boorstin
Produced and Edited by: Andrew Evers
Senior Field Producer: Stephen Desaulniers
Additional Editing: Erin Black
Senior Director of Video: Jeniece Pettitt
Additional Footage: Getty Images
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About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh
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The Meta Trial That Could Reshape Facebook And Instagram
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Micron was founded in the basement of a dental office in Boise, Idaho, nearly 50 years ago and has remained an under-the-radar semiconductor company for decades. Now, suddenly it’s minting millionaires and spending $50 billion to build new factories that are transforming its hometown into America’s latest boomtown. Unprecedented demand for memory has increased its stock value more than 10-fold since 2024. Sprawling homes are selling above listing price and Idaho has the fastest statewide population growth in the country. CNBC talked to wealth managers and real estate agents who now primarily work with Micron employees, jewelry store owners who say business is booming, and other Boise locals concerned about increasing traffic and strain on infrastructure, power and water.
Chapters:
0:00 Introduction
1:25 Made in Asia and America
3:49 Minting millionaires
5:35 People, power, water
Produced by: Katie Tarasov
Edited by: Zach Green, Erin Black
Camera: Lucas Mullikin, Macklin Fishman
Additional Reporting: CJ Haddad, Toby Burns
Senior Director of Video: Jeniece Pettitt
Animation: Jason Reginato, Emily Park
Additional Footage: Micron, Getty Images, SK Hynix, Samsung, College of Western Idaho
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About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh
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Micron’s $50 Billion Buildout In Its Hometown Of Boise Is Minting Millionaires
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Unboxing of GearPower, charging station that provides users with dual charging and a 12,000mAh high capacity battery on the go.
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‘Gear Power’ Charging Station Unboxing | CNBC
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CNBC’s Seema Mody looks at the Copenhagen Wheel, which can transform your bike into an electric hybrid, with Assaf Biderman, Superpedestrian.
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Tech Yeah! zeros in on the biggest trends, hottest issues and coolest gadgets making waves in the ever-changing world of technology.
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