Tech
Inside The Crisis Facing U.S. Auto Giants
CNBC examines the high-stakes decisions transforming the U.S. auto industry.
Cars once promised independence and transportation for all Americans. Now, they are a luxury product that cost about $50,000, nearly 30% higher than just a few years ago. Affordable vehicles, especially those below the price of $20,000, have nearly disappeared. And while Automakers pulled in record profits in 2023, slim margins combined with deep investments into EV batteries, software and other technology is making it hard to produce cars much cheaper. Chinese automakers can, but they’re impeded by tariffs and rules. Insiders say that is just a bandage – automakers need to compete.
The HEMI name is one of the strongest names in the history of the brands collectively known under the Chrysler and MOPAR names – Jeep, Dodge, Chrysler, and the RAM Trucks brand. The 5.7 liter HEMI V8 was especially important to RAM, as the company learned the hard way. Dropping the engine in an effort to get greener cost the company at least 30,000 customers annually. Sales fell every quarter after the company replaced the HEMI with the smaller Hurricane inline 6-cylinder–even though that engine has higher horsepower and torque numbers than the HEMI. So RAM buckled and brought back the engine. The whole saga is another example of the kinds of trouble the American Chrysler brands faced after they merged with Peugeot to form Stellantis.
The Chrysler name was once one of the most recognizable in the American automotive industry. A bankruptcy and two mergers later, it is just a tiny brand some fear will face extinction. Its lineup has been whittled down to two models of one vehicle – a minivan. But its brand CEO, Christine Feuell, says Chrysler is here to stay and more vehicles are coming soon.
This CNBC Marathon investigates the forces reshaping the U.S. auto industry.
Chapters:
00:00: Introduction
01:05: Why American Cars Are So Expensive (Published November 2024)
14:49: Why Chrysler Has Nearly Disappeared (Published January 2025)
27:24: Why RAM Brought Back The V-8 Engine (Published July 2025)
Produced by: Robert Ferris
Senior Managing Editor: Tala Hadavi
Animation: Jason Reginato, Christina Locopo, Emily Park, Andrea Schmitz
Additional Camera: Natalie Rice
Post Production Support by: Ryan Baker
Edited by: Evan Lee Miller, Christian Nunley, Darren Geeter
Additional Editing: Isabel lino
Additional Footage: Cadillac, Chevrolet, Ford, Getty Images, GMC, Hyundai, Rivian, Stellantis, Tesla, Toyota, GM
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Inside The Crisis Facing U.S. Auto Giants
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U.S. voters passed 40 ballot measures putting limits on AI data centers this week, as huge 1GW AI data centers from OpenAI, Meta, SpaceXAI, Amazon, Google and more push up water and power bills and put a strain on local resources. One of the issues that continues to come up is water usage, which is needed to cool the GPUs inside data centers running AI workloads. Closed-loop liquid cooling keeps water use low inside many modern AI data centers, but external cooling is still needed to move heat outside of the buildings and that requires large amounts of power or water in hot climates. CNBC visited data centers and spoke to researchers to find out the truth about how data centers use water.
Producer and Reporter: Katie Tarasov
Edited by: Erin Black, Matthew Soto
Camera: Andrew Evers
Senior Director of Video: Jeniece Pettitt
Animation: Jason Reginato, Emily Park
Additional Footage: AMD, CoolIT, DeepX, Equinix, Getty Images, Meta, Micron, Nvidia, SK Hynix, TSMC
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The Less Water Data Centers Use, The More Power They Consume. Here’s Why
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Jennifer Fonstad, Aspect Ventures, discusses whether startups may get a major boost from the incoming administration’s infrastructure plans.
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Silicon Valley Eyes Donald Trump Tech Effect | Squawk Box | CNBC
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The new Amazon Key service is supposed to drop packages inside your door, but it doesn’t work very well right now.
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Amazon Key Changes How Packages Are Delivered — Just Beware Of Your Dog | CNBC
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The crypto industry is pouring millions of dollars into congressional races across the country in the hopes of getting its legislative agenda across the finish line. Crypto-focused super PACs want to repeat the success of 2024, when they helped elect pro-crypto lawmakers and reshape Congress. But it remains to be seen if crypto can move legislation forward in a new Congress as Americans turn their attention to economic uncertainty and government ethics concerns.
Chapters
0:00 – Introduction
1:21 – Crypto’s 2024 wins
4:55 – Corporate influence
11:40 – Missed opportunity?
Hosted and produced by: Talia Kaplan
Edited by: Julz Alleyne
Animation: Jason Reginato, Marshall Ritzel
Senior Managing Producer: Jordan Smith
Additional Footage: Getty Images
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About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
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Advanced Micro Devices CEO Lisa Su speaks with CNBC’s Jon Fortt about the current security risks around high-performance chips and how it is affecting the company and consumers.
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AMD CEO Lisa Su: Security Is ‘Job One’ For High-Performance Processors | CNBC
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