Tech
Inside The Crisis Facing U.S. Auto Giants
CNBC examines the high-stakes decisions transforming the U.S. auto industry.
Cars once promised independence and transportation for all Americans. Now, they are a luxury product that cost about $50,000, nearly 30% higher than just a few years ago. Affordable vehicles, especially those below the price of $20,000, have nearly disappeared. And while Automakers pulled in record profits in 2023, slim margins combined with deep investments into EV batteries, software and other technology is making it hard to produce cars much cheaper. Chinese automakers can, but they’re impeded by tariffs and rules. Insiders say that is just a bandage – automakers need to compete.
The HEMI name is one of the strongest names in the history of the brands collectively known under the Chrysler and MOPAR names – Jeep, Dodge, Chrysler, and the RAM Trucks brand. The 5.7 liter HEMI V8 was especially important to RAM, as the company learned the hard way. Dropping the engine in an effort to get greener cost the company at least 30,000 customers annually. Sales fell every quarter after the company replaced the HEMI with the smaller Hurricane inline 6-cylinderâeven though that engine has higher horsepower and torque numbers than the HEMI. So RAM buckled and brought back the engine. The whole saga is another example of the kinds of trouble the American Chrysler brands faced after they merged with Peugeot to form Stellantis.
The Chrysler name was once one of the most recognizable in the American automotive industry. A bankruptcy and two mergers later, it is just a tiny brand some fear will face extinction. Its lineup has been whittled down to two models of one vehicle â a minivan. But its brand CEO, Christine Feuell, says Chrysler is here to stay and more vehicles are coming soon.
This CNBC Marathon investigates the forces reshaping the U.S. auto industry.
Chapters:
00:00: Introduction
01:05: Why American Cars Are So Expensive (Published November 2024)
14:49: Why Chrysler Has Nearly Disappeared (Published January 2025)
27:24: Why RAM Brought Back The V-8 Engine (Published July 2025)
Produced by: Robert Ferris
Senior Managing Editor: Tala Hadavi
Animation: Jason Reginato, Christina Locopo, Emily Park, Andrea Schmitz
Additional Camera: Natalie Rice
Post Production Support by: Ryan Baker
Edited by: Evan Lee Miller, Christian Nunley, Darren Geeter
Additional Editing: Isabel lino
Additional Footage: Cadillac, Chevrolet, Ford, Getty Images, GMC, Hyundai, Rivian, Stellantis, Tesla, Toyota, GM
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Inside The Crisis Facing U.S. Auto Giants
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Chinese automakers have made over $100 billion in EV and battery investments abroad since 2019, according to Atlas Public Policy, far outpacing US firms. CNBCâs Robert Ferris has more on how the Asian country got here and why.
Chapter 1: What is happening – 01:18
Chapter 2: Why this matters – 03:05
Chapter 3: The future – 06:00
CREDITS:
Produced by: Robert Ferris
Shot and edited by:
Additional Editing: Darren Geeter
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, AP
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How China came to dominate the global EV factory boom
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Cisco buys tech startup AppDynamics one day before its IPO. Here’s what to expect next.
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Cisco Buys AppDynamics One Day Before Its IPO | Tech Bet | CNBC
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The AI race is shifting from who has the biggest model to who can run, control and deploy AI most effectively.
Perplexity CEO Aravind Srinivas joins to discuss the companyâs new orchestrator model, why heâs building on open-source Chinese AI, and his argument that âtoken value per wattâ may decide the next phase of competition.
Then, Benchmark general partner Peter Fenton and Ollama CEO Jeff Morgan discuss the rise of open models, why enterprises are increasingly running models they can download and control, and what Ollamaâs growth says about where the AI ecosystem is heading.
Together, the conversations get at one big question: in AIâs next race, will the winners be defined less by model access and more by cost, control and compute?
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AIâs Next Race: Cost, Control, and Compute
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Federal Reserve Chairman Kevin Warsh is floating major revisions to the central bankâs approach to assets, productivity, data, inflation and public communications. To achieve this, Warsh has created 5 “task forces” while soliciting interest from individuals outside of the Fed. This presents an opportunity for a small unelected group to influence the broader U.S. economy and value of U.S. dollars circulating globally. CNBC’s Matt Peterson reports.
Credits
Reporter: Matt Peterson
Produced and Edited by: Carlos Waters
Camera by: Charlotte Morabito
Animation: Jason Reginato
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBCâs new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh
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Members of Congress are debating the future of AI regulation at a pivotal moment for the technology. In an effort to influence the next class of lawmakers, dueling super PACs backed by AI giants like OpenAI and Anthropic are pouring millions of dollars into the midterm elections. CNBCâs Emily Wilkins breaks it down.
CREDITS:
Reporter
Emily Wilkins
Produced by
Macklin Fishman
Additional Production
Karen James Sloan
Shot by
Mickey Todiwala, Fred Soffa
Edited by
Andrea Miller, Darren Geeter
Animation
Jason Reginato, Emily Park
Senior Managing Producer
Shawn Baldwin
Additional Footage
Getty Images
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About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
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