Tech
Inside An Apple Lab That Makes Custom Chips For iPhone And Mac
Apple has designed its own custom chips for iPhones since 2010, kicking off a trend followed by other non-chip giants like Google, Microsoft, Amazon and Tesla. In November, CNBC became the first journalists to film inside an Apple chip lab, where it tests its latest M3 chips that replaced Intel processors in all new Macs. We also got a rare chance to talk with Apple’s head of silicon, Johny Srouji, and Apple’s senior vice president of hardware engineering, John Ternus, about geopolitical risks in Taiwan, slowdowns and what’s next in AI.
Chapters:
00:00 – 2:10 Intro
2:11 – 6:55 Powering iPhones since 2010
6:56 – 12:09 Replacing Intel in Macs
12:10 – 14:55 Taiwan, slowdown, other risks
14:56 – 17:11 AI and what’s next
Produced by: Katie Tarasov
Edited by: Sydney Boyo
Supervising Producer: Jeniece Pettitt
Animation: Jason Reginato, Christina Locopo, Andrea Schmitz
Camera: Andrew Evers, Sydney Boyo, Jeniece Pettitt
Editorial Support: Steve Kovach
Additional Footage: Getty Images, Apple, TSMC, AMD, Getty Images, Google, Intel, Nvidia, OpenAI, Qualcomm, Samsung
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Inside An Apple Lab That Makes Custom Chips For iPhone And Mac
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Chinese automakers have made over $100 billion in EV and battery investments abroad since 2019, according to Atlas Public Policy, far outpacing US firms. CNBC’s Robert Ferris has more on how the Asian country got here and why.
Chapter 1: What is happening – 01:18
Chapter 2: Why this matters – 03:05
Chapter 3: The future – 06:00
CREDITS:
Produced by: Robert Ferris
Shot and edited by:
Additional Editing: Darren Geeter
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, AP
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How China came to dominate the global EV factory boom
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Cisco buys tech startup AppDynamics one day before its IPO. Here’s what to expect next.
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Cisco Buys AppDynamics One Day Before Its IPO | Tech Bet | CNBC
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The AI race is shifting from who has the biggest model to who can run, control and deploy AI most effectively.
Perplexity CEO Aravind Srinivas joins to discuss the company’s new orchestrator model, why he’s building on open-source Chinese AI, and his argument that “token value per watt” may decide the next phase of competition.
Then, Benchmark general partner Peter Fenton and Ollama CEO Jeff Morgan discuss the rise of open models, why enterprises are increasingly running models they can download and control, and what Ollama’s growth says about where the AI ecosystem is heading.
Together, the conversations get at one big question: in AI’s next race, will the winners be defined less by model access and more by cost, control and compute?
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AI’s Next Race: Cost, Control, and Compute
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Federal Reserve Chairman Kevin Warsh is floating major revisions to the central bank’s approach to assets, productivity, data, inflation and public communications. To achieve this, Warsh has created 5 “task forces” while soliciting interest from individuals outside of the Fed. This presents an opportunity for a small unelected group to influence the broader U.S. economy and value of U.S. dollars circulating globally. CNBC’s Matt Peterson reports.
Credits
Reporter: Matt Peterson
Produced and Edited by: Carlos Waters
Camera by: Charlotte Morabito
Animation: Jason Reginato
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh
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Members of Congress are debating the future of AI regulation at a pivotal moment for the technology. In an effort to influence the next class of lawmakers, dueling super PACs backed by AI giants like OpenAI and Anthropic are pouring millions of dollars into the midterm elections. CNBC’s Emily Wilkins breaks it down.
CREDITS:
Reporter
Emily Wilkins
Produced by
Macklin Fishman
Additional Production
Karen James Sloan
Shot by
Mickey Todiwala, Fred Soffa
Edited by
Andrea Miller, Darren Geeter
Animation
Jason Reginato, Emily Park
Senior Managing Producer
Shawn Baldwin
Additional Footage
Getty Images
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About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
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@sadicornelius1824
December 16, 2023 at 8:01 pm
🎉🎉
@pranavshukla8313
December 16, 2023 at 8:01 pm
Excellent video. Thank you Katie 👍
@SoCalFreelance
December 16, 2023 at 8:01 pm
#BDS israel! #BDS Apple!
@lamasteve6905
December 16, 2023 at 8:01 pm
The new burn in tower !
@metapainter
December 16, 2023 at 8:01 pm
Everything has an end
@RaushanLedgister
December 16, 2023 at 8:01 pm
I think in the long term apples getting smarter at improving their products
@user-wq9gm9xr4v
December 16, 2023 at 8:01 pm
Apple chips show what a bad job Intel has done over the years
@todaysgrailtomorrowsbeater612
December 16, 2023 at 8:01 pm
shes asking apple what theyre doing for AI chips, ladyyyy your apple watch has had an AI chip in it since 2015…!!!!
@Foukez
December 16, 2023 at 8:01 pm
Apple executives have generic awnsers at excelence level as always.
@user-pn1qf9ce7h
December 16, 2023 at 8:01 pm
As a Original Founding AMD RED Team Member, I kept asking AMD when they were going to do what Intel did, 2x threads and they did it finally when Lisa Su came in, so technically I am the one who was pushing AMD to do what Lisa Su finally did!~
@user-jb1lh5uo4m
December 16, 2023 at 8:01 pm
Dont forgrt to mention that apple is in india which is a part of brics+ aka china russia and ect
@lambertois11
December 16, 2023 at 8:01 pm
This is not the real issue about Apple ! The Foxconn China is Apple's Achilles heel !
@CellTechAdv
December 16, 2023 at 8:01 pm
It'd be even better if they stopped recycling chips by renaming them and turning on cores that are already in them to begin with.. iphone 13, 14, and 15 are almost 100% identical. you get 1 more core but a different name. and I'm sure that core, has already been available, it was just turned off… after seeing the "compare iphones" page on their own site and noticing those 3 phones are 98% identical parts.. I quit using apple.
@mwahlert
December 16, 2023 at 8:01 pm
A 17 minute Apple commercial, brought to you by CNBC.
@user-xg6tz4lg6o
December 16, 2023 at 8:01 pm
Apple is just too rich where are the donations and employment opportunities at the end of the story..
Apple is just too rich where are the donations and employment opportunities at the end of the day yeah it's a nice phone to use but there are problems associating it with me. I had an iPhone and got it hooked away and never got it back 😅 it's been years since I seen my iPhone 6 titanium
@RealHomeboy
December 16, 2023 at 8:01 pm
Just release the apple tv as a AAA gaming machine
@JMMcom
December 16, 2023 at 8:01 pm
You mean Palestine ❤️🇵🇸🇴🇲❤️
@roccobot
December 16, 2023 at 8:01 pm
The longest adv I've ever watched
@ginog5037
December 16, 2023 at 8:01 pm
Apple now is low performance and overpriced junk…
@PoliticalMatter
December 16, 2023 at 8:01 pm
Apple is the only company with great hardware but no games to play on it 😜
What a shame Apple who doesn’t encourage game developers.
@jorgezarco9269
December 16, 2023 at 8:01 pm
Under the hood, you got the bad and the good.
@Philfluffer
December 16, 2023 at 8:01 pm
Watch the senior VP of hardwares body language when asked about Apple and AI… don’t listen to his words, just watch him. I believe he just gave away his doubts while touting the companies line.
@chingutubefamily5397
December 16, 2023 at 8:01 pm
Come on. its way less slake and cool than what we saw in apple event….lol
@Joe-lz7lv
December 16, 2023 at 8:01 pm
Really interesting and something you don’t see behind Apple’s closed doors.
@ahmody7500
December 16, 2023 at 8:01 pm
As noted by other comments, This report contained so many false information, but then out of curiosity I googled the name of the interviewee, it turned out he was an Israeli, no big surprise. 🤷♂️
@MrLunithy
December 16, 2023 at 8:01 pm
lol apple failtards its all landfill.
@mahbod5253
December 16, 2023 at 8:01 pm
I love the thinkess in their new laptops, im just crazy with my new mac
@dinosoup
December 16, 2023 at 8:01 pm
Great vid, good overview and feature
@corbindallasmultipass
December 16, 2023 at 8:01 pm
Im sure they will show the roof where nets have to be installed to stop people from jumping… Oh wait, thats in the china slave factory……
@cularu1
December 16, 2023 at 8:01 pm
Great piece of apple advertising!
@JayRizzGod
December 16, 2023 at 8:01 pm
The amount of work and precision Apple has used to achieve this, is astounding. Truly a great company.